How Should Your Business Use LinkedIn?

Should Your Business Use LinkedIn

Social media for B2B companies continues to be a work in progress, as marketers seek to understand what does and doesn’t work. American Express and SmarBrief Media has recently shared some ideas for success with social media, so I thought it would make sense to share and comment: There is no argument that LinkedIn is the number one option for business social media, with more than 300 million members (April 2014) distributed in over 200 countries. More than 30% of all US business owners use … [Read more...]