Marketing lessons from Mitt and the $10,000 Bet

The big social media takeaway from last weekend’s Republican debate in Iowa was Mitt Romney offering Rick Perry a $10,000 bet on a policy position.  But the moment also provides 3 great lessons for marketers. Context is critically important. One of the first lessons we learn is the importance of context – there is a time and place for every message.  Anyone caught passing a note to the cute girl in the front row in first grade and facing the embarrassment of having the note read aloud by your … [Read more...]