Will Advertising Ultimately Drive Net Neutrality?

Will Advertising Ultimately Drive Net Neutrality

The FCC is actively considering new regulations to oversee the Internet and ensure access to services remain “fair and competitive” to consumers. So far, the discussion has centered on access to content, but what if the real battleground is ads. Will advertising ultimately drive net neutrality? Many internet companies, including Google, Facebook and most mobile apps provide services and generate revenue from advertising inserted in the content delivered to the user device. But what is the … [Read more...]