Bad Ads Still a Big Issue

MAD-Alfred-E-Neuman-Halloween-Mask

Suspicious impressions remain a huge issue for the adoption of online advertising.  In fact, a recent survey by Solve Media found that over six in every 10 impressions served online in the US in Q4 2013 were done so to suspicious, nonhuman agents. This number was up from 44% in Q1 2013—and more than twice as high as mobile-served ads (25%). On one hand, online advertising remains a huge growth engine so why worry?  Most of us though realize that rather than be Alfred B. Neuman, we should be … [Read more...]