HOVER, CONVERSION AND MAKING MONEY

Research shows that the greater determination of a viewer’s decision to convert, either to purchase or to request information, is the amount of hover time over an ad RATHER than a click.  Viewers who spend more time over the advertisement are significantly more likely to become customers than those who click indiscriminately.   The research by comScore and Pretarget indicates that the traditional way of buying mass impressions and hoping for conversions (aka “spray and pray”) is not … [Read more...]

WHAT DRIVES CONVERSION? HINT: IT’S NOT CLICKS

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When an ad is displayed, what really matters? Obviously for those of us in the Affiliate business, it’s the click, the action where the reader and the advertiser are connected with a hard measurement. But research says that is NOT the key issue. comScore and Pretarget, who have been studying the online advertising market for awhile, have discovered that ad viewability and hover time are more strongly correlated with conversions than clicks or total impressions. In this case, a conversion is … [Read more...]