Financial Times – Going Above and Beyond CPM

Financial Times Abandons CPM

As the business models for Internet advertising continue to evolve, one of the World’s leading print companies is offering an alternative to CPM – the long time leader in all advertising rate calculation.  The Financial Times recently announced that in addition to CPM, it will sell display ads based on the time its audience spends with content – call it engagement time. The British newspaper hopes this solves one of the key viewing problems that plague the advertising industry. They are also … [Read more...]