Real Data from iAd – Apple Works for App Developer MetaRain

iAd results for MetaRain

iAd, Apple’s in-app mobile advertising platform has been a laggard compare to competitive products from Google and Facebook. But it appears they are starting to figure out some key aspects to create advertiser success. The biggest adjustment to date has been the reduction of an advertiser’s minimum spend from $1M to just $50. That makes the service a viable option for smaller (and let’s face it medium) advertisers. One iAd clients, the app developer MetaRain, makers of the photo discovery … [Read more...]