An Affiliate Marketer’s Guide To Advertising on PlentyOfFish Ads


If you’re trying to make money through affiliate marketing, but aren’t using PlentyOfFish’s advertising platform, you’re missing an excellent opportunity. PlentyOfFish (POF) is the world’s leading dating website, with over 76 million registered users. The POF self-serve advertising system is extremely popular with affiliate marketers, and arguably provides a higher ROI than other common platforms, such as Facebook and Google.     Why Should All Affiliate Marketers Be … [Read more...]

App Developers Conference Los Angeles 2013

I recently went to ADC Next and GDC Next Los Angeles, 2013. The show was quite interesting for mobile marketing, app developers and overall had a good vibe to it. The conference started Tuesday November 5, 2013 and was at the Los Angeles Convention Center in the West Hall. The convention itself wasn't that physically big, just the one show room floor which wasn't that crowded and fit neatly into one part of the convention center. The show had a major focus on technology. There were a … [Read more...]

Another BRIC thrown at the Open Internet

No sooner does word come that Russia had abandoned its push to move the internet under the control of local governments (, word out of Dubai is they are back as a part of a BRICr (Bahrian, Russian Federation, Iraq, China, and the rest - Algeria, Saudi Arabia, United Arab Emirates, and Sudan) consortium to restrict the open internet. Our contacts in the session are reporting that the effort to limit internet freedom in these and other partially or fully closed countries will … [Read more...]

The Closed Internet and the US Strategy in Dubai

As we have been discussing the last week or so, a gathering held by the International Telecommunications Union (ITU) in Dubai is discussing ideas for enabling limits and controls by foreign governments on the internet. I wish I could report on the results, but in keeping with the spirit of the meeting, all proceeding are confidential and will not be released to the public. However, for those readers in the US, now is the time to contact your Congressperson because our Government is failing … [Read more...]

Sarah Jessica Parker or Mariah Carey?

During the spring, much was made of a $40,000-a-ticket dinner held at Sarah Jessica Parker’s house in New York for the Obama reelection committee. What is less known is that the offer that was sent to potential donor attendees used seven different test offers, including a version that included a private concert later in the evening by Mariah Carey. Campaign officials note that Carey did not increase the response rate by donors, so she was not a part of the final evening. While split tests are … [Read more...]

Do You Really Know Me?

How well do you know your customers? And how closely do you want to be known by your vendors and suppliers? Marketers are spending an increasing amount of money and energy these days building what I call “big data intimacy”, where you understand the characteristics and habits of individual consumers. A great example is the Obama re-election campaign, of which many pundits and observers are praising for its use of data to target and turnout key voters. (See … [Read more...]

Product Launches in Affiliate Marketing


Most affiliate marketers skip right past the whole Product Launch stuff. You are marketing someone else's product, why do you need to know anything about Product Launches? Let me ask you a question, most people have a light bulb moment or two when I tell them about this... If you are marketing a line of Affiliate products in the CPA Industry, time and time again, very similar products don't you think that it's about time you make that into a long term sustainable business that doesn't rely on … [Read more...]