An Affiliate Marketer’s Guide To Advertising on Reddit


    Affiliate marketing isn’t a licence to print money overnight, and as an affiliate you’re committed to growing your audience through every avenue available to you. In 2015, one of the most direct routes to a large number of people has to be Reddit. The self-styled ‘front page of the internet’, Reddit resembles a wiki generated by an espresso fiend. In a nutshell, it’s an online community where members post links to content such as blog posts, news items, pictures and … [Read more...]


Formal Corporate Meeting Room

Everyone knows the value of an online presence and advertising, right? Turns out the answer for many corporations is no. Really. A new study by Brian Wieser, an analyst for Pivotal Research, says that while social media has received credit for bringing down regimes, it remains misunderstood in corporate boardrooms. Why? Social media is primarily about person to person. The individual is valued above anything else. Yet in advertising, the decision makers are corporations, not consumers. And … [Read more...]

Sarah Jessica Parker or Mariah Carey?

During the spring, much was made of a $40,000-a-ticket dinner held at Sarah Jessica Parker’s house in New York for the Obama reelection committee. What is less known is that the offer that was sent to potential donor attendees used seven different test offers, including a version that included a private concert later in the evening by Mariah Carey. Campaign officials note that Carey did not increase the response rate by donors, so she was not a part of the final evening. While split tests are … [Read more...]

Laser Target Your Ads For Higher Conversions And Quality


One of the most common mistakes amateur marketers make is being too broad in their advertising campaigns. “I want EVERYONE to see this. It benefits everyone.” Yeah, okay, good luck. Unless you have a shitload of money to invest for testing, I’d suggest that you target your ads a bit more. First of all, EVERYONE is NOT interested in what you have to offer, that’s just how it is, no matter how great you think your product or service is. Second, even if you do have a large demographic, break it … [Read more...]