During the spring, much was made of a $40,000-a-ticket dinner held at Sarah Jessica Parker’s house in New York for the Obama reelection committee. What is less known is that the offer that was sent to potential donor attendees used seven different test offers, including a version that included a private concert later in the evening by Mariah Carey. Campaign officials note that Carey did not increase the response rate by donors, so she was not a part of the final evening. While split tests … [Read more...]
Laser Target Your Ads For Higher Conversions And Quality
May 18, 2010 by 1 Comment
One of the most common mistakes amateur marketers make is being too broad in their advertising campaigns. “I want EVERYONE to see this. It benefits everyone.” Yeah, okay, good luck. Unless you have a shitload of money to invest for testing, I’d suggest that you target your ads a bit more. First of all, EVERYONE is NOT interested in what you have to offer, that’s just how it is, no matter how great you think your product or service is. Second, even if you do have a large demographic, … [Read more...]
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