If you’ve been following the Google search updates at all, you know that there have been some very major changes in the past few months.
High quality sites are getting thrown down in the rankings and everything is getting shuffled up.
This isn’t the first time it’s happened either.
In fact, Google’s current algorithm is so bad that a legitimate site can be penalized by competitors intentionally trying to de-rank it. This has been tested by some SEOs and proven that it’s extremely easy to damage a sites rankings right now.
So, let’s think about this from a logical standpoint.
Google makes money from people like you and I buying advertising from them on Google Adwords.
They don’t make a dollar when we get organic traffic from the search engine.
Traditionally, their search results have been able to be earned and high quality sites with good content and popularity were rewarded with good rankings.
But now, good sites are getting ranked lower than spam sites, sites are constantly being shuffled and some of the smartest SEOs in the world have basically come to the conclusion that Google is intentionally shuffling things around randomly with no rhyme or reason.
So basically what is going to happen is that companies aren’t going to be able rely on SEO and getting organic traffic from Google, and they will be forced to focus on other search engines and buy traffic from places, including Google Adwords…
Do you see where I’m going with this?
Google shuffles up the results so SEOs can’t do their job, people spend more money on Google Adwords, they make more money at your expense. Slick eh? Nope. I don’t think so. I think it’s going to just drive people to be fed up with them and focus on Search Engines that actually rank the best stuff with an obvious algorithm that will let them know how they determine what the best thing is in a clearer fashion AND they won’t spend their money on Google Adwords.