Friday is finally here and it's time to unwind a bit. Or, is it time to work harder for the weekend? Either way, this is something that I thought was really important to talk about today. Showing personal interest is often one of the most forgotten aspects of marketing and sales. Whether you're an affiliate, an affiliate network, entrepreneur, or something else this is very important for you. It's going to make you significant money this year if you actively employ this approach. Let's … [Read more...]
Who said Terms of Service Agreements can’t be funny?
January 23, 2012 By 1 Comment
I recently came to the conclusion that a proper Terms of Service on Daily Conversions would be a good idea. I reached out to my lawyer Aaron Kelly who just started a new Terms of Service/Private Policy/Legal Protection business called Snap Terms and I asked him to draft one. I was expecting a very traditional terms of service that you'd normally see online. However, Aaron drafted me something totally different and at first I was taken back a step but after I read the Terms of Service … [Read more...]
A challenge to all online marketers
January 19, 2012 By Leave a Comment
I decided to put up this challenge that I'm personally going through right now. I think it's one of the best ways to get additional business, find new opportunities, making more sales, whatever your goal is right now. It's geared toward getting you lots of connections and making more money in under 30 days, and it doesn't require any real "work". The only work that is required is contacting people that you don't know or don't know well. Here's how it works. Step 1: Pick 50 target … [Read more...]
Affiliate Summit West 2012 Recap
January 12, 2012 By 2 Comments
This year's Affiliate Summit West went really well, it was perhaps the most beneficial one I've been to. I think that would have to be attributed to the fact that it was also the biggest one ever, and basically everyone was there that's involved in the affiliate space. It also seemed that the trend was to throw small private parties to do networking in smaller groups. The Affiliate Ball and the Affiliate Fight Night although both extremely cool, were also extremely crowded and you couldn't … [Read more...]
The great mystery of brand loyalty
January 5, 2012 By 2 Comments
There's a strange phenomenon out there that makes people extremely loyal to certain brands. Apple is a good example, and being an loyal Apple customer I'm going to try to demystify this crazy brand loyalty phenomenon. I personally would buy almost any product that Apple has, just because it's Apple and I know they make products that I like. Though, I know a lot of people wouldn't. This means that in 2012 I will most likely buy an iPad 3, iPhone 5 and maybe even an Apple TV. It's almost a … [Read more...]
Why You Should Never Listen to Your Customers
January 1, 2012 By Leave a Comment
I was reading an interesting article recently by Mark Cuban (owner of the Dallas Maverick, multi-billionaire internet entrepreneur) and I was quite intrigued by his thoughts on NOT listening to your customers and I couldn't agree more. If you think about the following, it makes a lot of sense. Why would you want to listen to your customers thoughts on what features they want to see in your product/service and then implement those? Your competitors might be out there inventing the future that … [Read more...]
New Year, New Marketing Goals
December 28, 2011 By Leave a Comment
Things are changing fast in the internet marketing world. Specific tactics that worked well in 2011 aren't going to necessarily work well in 2012. What is going to work well in 2012 may not work well in 2013. Times are changing fast, competition is getting smarter and you have to be 3 steps ahead these days to be competitive and keep the profit rolling. I'm headed down to Affiliate Summit West 2012 in about a week and believe me it's going to be a very busy event. Not only do I have to check … [Read more...]
Having problems standing out from your competition? Read this
December 22, 2011 By 1 Comment
I was asked the other day something that I get asked very frequently, in fact it might be the most commonly asked question from clients. This scenario is repeated over and over with many companies that I've helped over years and years, across many industries and niches and the answer is virtually always the same. The main key to successfully standing out from your competition is far less complicated than many people make it out to be. The main problem is that we have been taught from years … [Read more...]
How to Influence a Crowd (Movie Theater Example)
December 19, 2011 By 3 Comments
Recently, a friend reminded me of a practical joke/experiment that I did over 10 years ago and I thought I would share it with you guys. This was my early days of "marketing" and learning how to influence people. The challenge was to go to a crowded movie where there were only a few remaining seats, sit dead center in the middle of the theater and influence the crowd to not sit next to me. Oh ya, there was one more condition, I couldn't ask anyone to not sit next to me. I had to influence … [Read more...]
Marketing lessons from Mitt and the $10,000 Bet
December 15, 2011 By 1 Comment
The big social media takeaway from last weekend’s Republican debate in Iowa was Mitt Romney offering Rick Perry a $10,000 bet on a policy position. But the moment also provides 3 great lessons for marketers. Context is critically important. One of the first lessons we learn is the importance of context – there is a time and place for every message. Anyone caught passing a note to the cute girl in the front row in first grade and facing the embarrassment of having the note read aloud … [Read more...]
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