Always Split Test

ALWAYS SPLIT TEST

Private Training with Brian

Private Training with Brian


When Rebills are Actually Useful to Consumers

I’ve learned a thing or two about rebills over the years and the most important may be that they do actually have a huge benefit for consumers beyond the obvious.

I’m sure nobody likes being rebilled for something that they don’t really want anymore. I know I hate when I forget to cancel something that I didn’t really want. Although, it’s my own fault in that case.

Let’s say you run a Search Engine Optimization business, and you provide clients with various services around SEO. Let’s say that you have content created for them, have links acquired, websites/pages created, etc. Obviously, there’s some cost involved here to get these different things if you are running any sort of volume for different clients you probably aren’t doing it yourself single handedly…

Now, let’s say that you have a client that consistently pays late. You send the Invoice and you have to wait days, weeks, however long until they decide to pay. That’s a big problem, if you have this type of business. Here’s why…

I’m going to give you the other side of that business and mindset. The business owner has a client that consistently pays late. The business owner is now wondering a week after the payment was due, if they are going to pay at all. They have all these costs and don’t necessarily want to take the risk to spend money when their client may have bailed on them.

This is especially true if it’s a small $xxx amount that is not quite enough to put in the time to do a proper contract out, but a significant enough amount to be out some good money in expenses if you don’t get paid by the client on time.

My advise is to get clients like this on a rebilling plan. It helps on both ends.

If the business owner is always wondering if and when your payment is coming, they are also thinking of how they can minimize losses in case you don’t pay. You’re probably not getting optimal results and work in this case. If this sounds like you, volunteer to pay on a rebilling plan so everything goes better on both sides.

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