Paper to purse to register to region to manufacturer – the redemption chain for traditional direct marketing. A consumer clipped the coupon, carried it to the store, redeemed it during the purchase, grouped them monthly for mailing to the manufacturer, who weeks after the offer goes live, can determine if it worked. Affiliates compress this to seconds.
But do Affiliates understand their chain as well? Robotic clicks, “loss actions” and troubles with timely and incomplete network payments. If you’re a charity, you likely don’t care. But if you are an affiliate for the money, you do.
There are two options: when you sign with a network you need to understand the process, the chain of conversion and the conditions under which payment is made (or withheld). Or you can work directly with an agency (Disclaimer – Daily Conversions has recently established an agency division) who will take responsibility for understanding the offers and ensuring you get payment.
Ignorance, in this case, is loss. Direct marketers always understand how they get paid, and have the advantage of paper proof of response. As an affiliate, you need the same level of understanding and diligence in order to succeed.
Have you ever had trouble with your redemption chain?
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