Get the step by step guide to mastering Affiliate Marketing

Ready, Set, Uh… What’s Next? I conclude this set of posts on maximizing your trade show experience with a key element – what do you want the visitor standing in front of you to do? As we discussed previously, you have defined goals for the show, invited prospects to the exhibit, and worked hard to get the visual and spoken communication to be focused, inviting, complete and consistent.  So much done correctly.  I’d even say the hard work is complete.  Now like any deep-sea … [Read more...]

This post is by Rj, a Long time Marketing Pro who has overseen hundreds of trade shows. I’m Face to Face.  Now What? “It is OK to grab a tiger by the tail, as long as you know what you are going to do next.”  I find this idiom provides great clarity for thinking through what should happen at a tradeshow, yet so often does not. My last post looked at maximizing the return on the investment one makes in trade show exhibits.  After thousands of trade shows in my career, I make the … [Read more...]

Now that Ad:Tech is behind us, I had a chance to talk with some affiliate networks, traffic providers and other industry companies. The problem is clear and no one is sure how to fix it. Many companies aren't getting great ROI out of their conference spending.The costs add up quick, you have hotel and flight before you even set foot in the conference, meals, taxis if you're in NYC, the conference booth for your company (quite costly depending on size and location), sponsorships, giveaways, … [Read more...]

This post is by Rj, a Long time Marketing Pro who has overseen hundreds of trade shows. Throwing Money in a Shredder would be Easier Last week I visited an industry trade show, and after walking the show floor, it struck me how much money and marketing power was wasted.  And how much energy companies were expending to waste it.  It truly would be better to just toss the cash into a shredder and save on the travel wear and tear. A strong statement?  Absolutely.  But let’s think … [Read more...]