15 Affiliate Marketing Hashtags You Should Be Using On Twitter

twitter-logo

    If you’re using twitter for your affiliate marketing then you should absolutely be making use of hashtags. Hashtags are a great way to get your content in front of a targeted audience. If you’re promoting offers from your advertisers, Twitter is a great way to get your offers seen by a huge audience. However, you have to make sure you are doing it right, if you don’t use the right hashtags then you could be limiting your audience significantly. So how do you know if … [Read more...]

Small Business Buyers Demand Reviews

Small Business Buyers Demand Reviews

If you are a B2B marketer trying to win small business buyers, how do you cut through the clutter of other marketing mediums and messages? It turns out, small business buyers demand reviews – third party voices that reduces their risk. A September 2014 study by The Alternative Board reports nearly half of small businesses worldwide said that when making a major purchasing decision about a new product or service, other business owners using the product or service were the most helpful human … [Read more...]

Video Connects with B2B Executives

Video Connects with B2B Executives

How does your company get to the person in the corner cubicle? That seems to be the magic question for a lot of B2B marketing people, as the order comes from on high to deliver the message and gain leads a bit higher up the management food chain. Well, new research shows that video connects with B2B Executives. A recently released a survey of various B2B marketing techniques and how effective they were deemed by their users. And the results are very interesting. The top 3 used tactics for … [Read more...]

Data Mining Selfies Has Become a Lucrative Marketing Effort

Data mining selfies

The shot of you and your BFF at the ball game was fun. You and your kids at the company picnic. And who wouldn’t love to see all of your bicycle club at the finish of the Century Race? While seemingly harmless, each of these photos is likely building the database on you, as data mining selfies has now become a lucrative marketing effort. A new group of digital marketing companies have built technology to scan and process your photos for insights that can better target advertisers to you and … [Read more...]

B2B Marketing now Demands Insights

B2B Marketing now Demands Insights

What are you building your B2B content around in 2014? For maximum effectiveness, your goal should be the inclusion of key insights, or so reports Corporate Visions. Its recent report shows that B2B marketing now demands insights - over 80% of all B2B content uses context-based facts. According to its data, there are 4 types of insights: Anecdotal – those that reinforce key messages around best practices, lessons learned and new operating frameworks based on work in the field; Visionary – … [Read more...]

LinkedIn Moving Into News – What’s Next?

LinkedIn Moving Into News

This site is a big fan of LinkedIn and its services for B2B marketing and sales people. The days of it being a resume service for job hunters is way, way past. Any serious businessperson now has a LinkedIn profile tuned to her or his area of business expertise, and expects to be investigated before any serious business meeting. So now is LinkedIn moving into news? A couple of weeks ago, LinkedIn purchased Newsle that has incredible natural language and machine learning technology to identify … [Read more...]

Web Comparison Tools Erode Brand Loyalty

Web Comparison Tools Erode Brand Loyalty

Yesterday we asked the question - is technology destroying brand loyalty, looking at a recent Strategy+Business study.  The research is pointing to people doing much more comparison shopping with web tools in order to make decisions on more absolute information. The study cites statistics that show people already use—and trust—these recommendation tools. They point to these three facts: • In 2012, 70 percent of consumers surveyed by Nielsen indicated that they trusted online reviews—which … [Read more...]

Is Technology Destroying Brand Loyalty?

Is Technology Destroying Brand Loyalty?

How important are brands to today’s business buyer? Common wisdom is that a trusted brand is critical for winning the heart and wallet of a buyer. But research is starting to raise a concerning question – is technology destroying brand loyalty. Recent research from Strategy+Business seems to indicate that for more and more purchases, especially in a day of instant price comparisons, low price and good user reviews are winning the day more often, both for the consumer and for business. The … [Read more...]

How Should Your Business Use LinkedIn?

Should Your Business Use LinkedIn

Social media for B2B companies continues to be a work in progress, as marketers seek to understand what does and doesn’t work. American Express and SmarBrief Media has recently shared some ideas for success with social media, so I thought it would make sense to share and comment: There is no argument that LinkedIn is the number one option for business social media, with more than 300 million members (April 2014) distributed in over 200 countries. More than 30% of all US business owners use … [Read more...]

How B2B Marketers Tailor Content

B2B Marketers Tailor Content

To increase readership, we all attempt to tune our content to provide the maximum value to our readers. Continuing our look at the Content Marketing Institute’s 2014 B2B Content Marketing Trends – North America study, today we look at how B2B marketers tailor content to their company’s advantage. The top 3 approaches to content development are to focus on Industry Trends (65% of users), Profiles of Individual Decision Makers (59%) and Company Characteristics (55%). These are logical, and help … [Read more...]