Do I trust you? Do you trust me? If either of these questions generates a pause or worse an answer of no, our businesses are in real trouble. Think about it – when was the last time you did business with someone you didn’t trust? Apple Stores trump Best Buy in consumer reviews because people trust the Geniuses behind the Bar. Starbucks can demand more for a cup of coffee than many corner coffee shops because people trust the beans and brewing process. Boeing 787’s biggest problem is not … [Read more...]
THE 15 GUIDELINES: TRUST IS THE FOUNDATION
Filed Under: Affiliate Marketing, All Posts, Branding, Direct Mail, Internet Marketing, Social Media Tagged With: 15 Guidelines, 3 Minute 3 Question Review
BEHAVIORS OF THE MONO BRAIN – IF I CAN PAY ATTENTION LONG ENOUGH
People think and respond differently after long periods of screen time. Cognitive learning and behavior are narrowed and reduced when we live in a world that is always on-line. Not better or worse necessarily, just different. And that deserves some thought. Neuroscientists at Stanford have used MRI tests to compare patterns of brain activity when humans skim content leisurely versus when they concentrate hard on literature. Concentrated reading, we are told, excites not only the parts of the … [Read more...]
Filed Under: All Posts, Direct Mail, Email Marketing, Facebook, Featured, Internet Marketing, Motivation, Social Media
ARE YOU A MONO BRAIN – AND DO YOU CARE?
Most of us love technology. It’s at the heart of our lives and incomes, and our instinct tells us we have harnessed it for good, the betterment of our lives and at least the lives of some others. But what if it’s all a lie? Research reveals our emotional and empathetic pathways are being eroded by hours of being on-line, staring at screens. Clinical psychologists in San Francisco have been running experiments where participants virtually search for a lost diabetic child in search of … [Read more...]
Filed Under: All Posts, Branding, Direct Mail, Email Marketing, Facebook, Internet Marketing, Motivation, Social Media
Marketing on Pinterest, Wild Wild West or Fort Knox?
I've been taking a close look at Pinterest lately and the possibilities that are there for marketers. I'm noticing a lot of changes in the past few weeks that have made things a lot harder for marketers to really get a lot of traffic from Pinterest. Basically, it's phasing from the Wild Wild West to more of a Fort Knox. They are desperately trying to stop what they consider "spamming" on Pinterest. For now, I think it's pretty tough unless you are willing to do some risque things to get … [Read more...]
Filed Under: Social Media
Pinterest, Facebook, Twitter, YouTube, oh my…
Pinterest is now supposedly the fastest growing site according to some fancy studies that I read over the weekend. We now need to be on Facebook, Twitter, Google Plus, YouTube, LinkedIn, and Pinterest. Right? I would disagree. I don't think you have to be a master of all things social media. It's just a major time consuming, difficult, confusing web to get tied up in. I see blogs all the time too that have every possible social media known to man. It's confusing for blog readers … [Read more...]
Filed Under: Social Media
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