IMPROVING CLICK THROUGH – AD NETWORK PERFORMANCE

Using the premise that a reader action can’t occur unless reader and ad meet, this week I’ve been looking at ways to evaluate your site and its revenue performance.  We looked at ad location and site performance so far, and now we turn to network performance.  You’re only as fast as the company you keep. The reason for this series is the comScore study that says more than 50% of all ads are never seen by readers. As affiliates, we spend a lot of time reviewing offers and content to ensure … [Read more...]

IMPROVING CLICK THROUGH – YOUR HOST SITE PERFORMANCE

We all have a need for speed – speedy loads of our site and its associated ad servers.  In a world where people grow bored and move on in an average of 3.4 seconds, we do not want to do anything to encourage site defection.  So how fast is your site? According to comScore, over half of all display ads on websites are never displayed, resulting in significantly reduced earnings for the publishers.  Last time I challenged you to take a close look at the design of your site, especially what is … [Read more...]

IMPROVING CLICK THROUGH – PLACEMENT ON THE PAGE

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Do over half your readers never see the ads you want displayed? A recent study from comScore looking at the period of time from May 2012 to February 2013 reports that 54% of online display ads are not seen by anyone. For example, ConAgra Foods discovered that more than 30% of the time its ads were being displayed in a nonviewable portion of the page. While we all want to believe that every reader reads every word, some just never reach the bottom. Kellogg reports that up to half of its ads … [Read more...]

Adoori Review Pop-Under Inventory Galore!

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Adoori isn’t your traditional affiliate network. Adoori is a one of a kind Advertiser/Publisher solution to buy high quality Pop-Under traffic and monetize your existing traffic. Dollar for dollar, Adoori is one of the best places to spend your money on PPV traffic. It's been more of a "secret traffic source" to many people up until this point, and now that it's being revealed to the mainstream, there's an opportunity for you guys to cash in on it too. High Quality PPV Traffic … [Read more...]

I spy my little eye on PPV

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Bevo's launch is actually quite top secret right now but you guys have been loyal to me, so I thought I'd show you. Bevo Media announced on Friday the first of it's kind PPV Spy tool to literally see what the competition is doing on PPV. Could this hurt some of the bigger affiliates? Yes. But, now that it's out there you almost have to have this tool to stay competitive. The tool not only let's you SEE what everyone is doing but it gives you exact landing pages, exact targets, exact … [Read more...]

Laser Target Your Ads For Higher Conversions And Quality

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One of the most common mistakes amateur marketers make is being too broad in their advertising campaigns. “I want EVERYONE to see this. It benefits everyone.” Yeah, okay, good luck. Unless you have a shitload of money to invest for testing, I’d suggest that you target your ads a bit more. First of all, EVERYONE is NOT interested in what you have to offer, that’s just how it is, no matter how great you think your product or service is. Second, even if you do have a large demographic, break it … [Read more...]