Powerful New Ad Fraud Detection Group Forms

When you live and die on impressions or actions, it is critical that everyone in the process trusts the data.  With concerns continuing to grow about online advertising, a powerful new ad fraud detection group has been formed by the Association of National Advertisers (ANA) and supported by 30 big consumer and business brands.  Welcome to the problem, we wish you well. Bogus traffic costs advertisers because they give the impression of viewers even though the impression is generated by a bot … [Read more...]

Real Data from iAd – Apple Works for App Developer MetaRain

iAd results for MetaRain

iAd, Apple’s in-app mobile advertising platform has been a laggard compare to competitive products from Google and Facebook. But it appears they are starting to figure out some key aspects to create advertiser success. The biggest adjustment to date has been the reduction of an advertiser’s minimum spend from $1M to just $50. That makes the service a viable option for smaller (and let’s face it medium) advertisers. One iAd clients, the app developer MetaRain, makers of the photo discovery … [Read more...]

Facebook & Twitter Don’t Work for Priceline Advertising

Priceline is largest digital ad spender

Online advertising has its big 3: Google, Facebook and Twitter. But for Priceline CEO Darren Huston, only one is driving transactions – Google.  Facebook and Twitter do not work for Priceline Advertising. “For Facebook and Twitter, we have endless amounts of money,” Huston said last week in an interview with Bloomberg. “But we haven’t found anything there.” As on of the largest spenders on online advertising, Huston’s comments are sure to create debates around the country about which forms of … [Read more...]

Google’s Quarter Hurt By Mobile Ad Struggles

Mobile Advertising

When Google announced its Q1 results last week, they were immediately hit with over a 3% drop in its stock price, even though they earned nearly $3.5B on $15.4B in sales. Its revenue growth was greater than 19%, and it remains one of the world’s most profitable companies. So why the stock drop? Spell its trouble with a capital “T”, as in Trends. The shift from desktops to mobile devices is happening rapidly, and the Google business models are struggling to keep up. Long driven by pay per … [Read more...]

Rising Stars Ad Units Outperform Standard Banners

RisingStars

The Interactive Advertising Bureau (IAB) has been working to define new ad formats and sizes, called Rising Star Ad Units, that utilize a wider variety of available technology. And now we have proof its efforts are showing success. Known as IAB Rising Stars, these ad units combine a larger size with more dynamic and engaging rich media and video and work across desktop and mobile platforms. According to data released last month by PointRoll, click through rates for rising stars were 70% … [Read more...]

Native Ads Go with the Content Flow

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Native advertising has migrated over the last couple of years from web pages to placement inside social media and other news properties.  Part of this is due to the increased use of mobile devices as portals, and the growing reliance people have on content streams.  But native ads won’t stop there. According to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing,” marketers are excited about the format, and are not only funding but increasingly helping to … [Read more...]

Google Looks to Halt Botnets

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Fraudulent clicks from bots is one of the biggest challenges PPC advertisers face. These empty actions don’t result in business, but generate costs. Now Google is moving to do something about it. Recently, they purchased Spider.io, a UK company that specializes in detecting click-fraud. The estimate is that advertisers waste over $7M a month on bot clicks, many driven by malware infested PCs. The controllers of these bots sell their “traffic generation” networks to sites looking for clicks – … [Read more...]

Does Clutter Aid Conversions?

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Artists have documented the power of color and design for driving conversion with web sites.  But now research seems to indicate that a certain amount of mess may increase click through as well. Researchers from the University of British Columbia and the Cheung Kong Graduate School of Business in Beijing have determined that people placed in a messy environment were more willing to pay higher prices, had less resistance to tackling a tough task and took longer to complete a complex … [Read more...]

Hackers Find a New Path into Your Site: The Ad Network

SOLENT NEWS

Turns out, there are well understood yet rarely discussed security holes in many of the ad networks we implement on our sites.  This issue jumped into better view late last month when Yahoo was discovered to have displayed an ad with malicious content on its European sites.  This is part of a growing trend that has snarled blogs, newspapers and streaming video sites. Many are aware of the old “Your anti-virus software is out-of-date” warning that causes far too many people to click and … [Read more...]

Lights, Camera, Action! Facebook Goes with Video Ads

Director board

Facebook is going into motion with its advertising, announcing this week that it is testing new video advertising.  Unlike the myriad of video currently posted by users on the site, these ads will display both video and sound as soon as they appear on the screen. The challenge for Facebook is how to engage, not repulse users.  Facebook wants to increase the value of its ads to buyers, but needs users to continue to login and visit the site frequently.  So far, the company has announced that … [Read more...]