If you've been following the Google search updates at all, you know that there have been some very major changes in the past few months. High quality sites are getting thrown down in the rankings and everything is getting shuffled up. This isn't the first time it's happened either. In fact, Google's current algorithm is so bad that a legitimate site can be penalized by competitors intentionally trying to de-rank it. This has been tested by some SEOs and proven that it's extremely easy … [Read more...]
Don’t Forget The Other Traffic Sources
September 2, 2010 by 2 Comments
“We tried Google, we failed with Bing, Facebook didn’t give us anything, and neither did Twitter or PPV. Online marketing doesn’t work.” That’s what a new client of mine said about 20 minutes before I landed a consulting gig with them. When you do marketing, and yes, I’m going to give you the most boring cliché ever, but YOU HAVE TO “think outside of the box.” Be creative, do something others aren’t doing. So I asked them, “Did you try any other paid traffic … [Read more...]
A Guide For Sponsored Tweet Publishers
May 20, 2010 by 5 Comments
As you may or may not know, Sponsored Tweets and a few other twitter advertising services are now offering a Cost Per Click model. That's right you only pay when someone clicks your ad. I've put together a little guide. Essentially, I'm going to show you what NOT to do to get the most clicks. Alerting people to the fact that something is an ad is not only not going to help you get clicks, but it's going to hurt your own reputation on twitter. Don't label everything an ad! Let me … [Read more...]
Content Website Ad Revenue
April 19, 2010 by 3 Comments
Someone emailed me the other day and asked how they can start a content website and ultimately sell adspace on it, like I've done so successfully in the past. They asked me how to pick a niche and get started. Here's my response and how you can do it too: First of all, the landscape is ever changing. Picking a niche is tough. What I can tell you is this. The niche itself (to an extent) is not necessarily the first thing that you should decide. The first thing you should decide (and maybe … [Read more...]
Facebook Ad Guideline Changes Create Opportunity
April 14, 2010 by 7 Comments
Facebook recently slapped us marketers by changing their Ad Guidelines. They implemented a number of changes that make it harder and harder to advertise affiliate offers and various products on Facebook. There are more rules, stricter guidelines and a lot more generalized craziness that basically point the finger at Affiliate Marketers. Affiliate Marketers were especially hurt by this because of the new guidelines which were aimed at us, so it seems. It seems Facebook is taking a strong stance … [Read more...]
Bringing Offline Clients Online – Great Cash For Starting An Online Business
April 2, 2010 by 9 Comments
One of the first ways I got started in internet marketing and, after several failed attempts at other things, started making some real good money with was to bring local offline clients online. What do I mean with this? Well, a true entrepreneur sees possibilities everywhere. Remember the old "Ask and you shall receive?" Without getting biblical, it's actually a very valid and true quote. You need to start opening your eyes, and you need to start asking questions. Don't be afraid of … [Read more...]
Yahoo Publisher Network is CLOSED?! April Fools?
March 31, 2010 by 4 Comments
I just received this email from Yahoo Publisher Network, Google Adsense' biggest competitor. April Fools or Real? According to the email, they are encouraging everyone to transition to Chitika. Wow, they wouldn't recommend a competitor as an April fools would they? http://ysm.yahoo-email.com/a/hBLs3K2Adp951B8Gu79A3Ecyr9M/ysm9 The Email: Dear Publisher, Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to … [Read more...]
Irrational Split Testing Yields Results
March 24, 2010 by Leave a Comment
Once the traffic hits your landing page that you have optimized a bit, split testing is one of the single most important parts of any campaign. You may have the best ideas in the world as far as what's going to work on your landing page and ads. You may even have data that shows what has worked in the past. But that doesn't mean its going to work today or forever! And it certainly doesn't mean that you have found the best way and most profitable way to do it. There is always something else … [Read more...]
LinkedIn DirectAds Time of Day Tactic
March 22, 2010 by 1 Comment
On LinkedIn you can find all sorts of people looking for jobs and business networking opportunities as well as networking and updating their profiles for current jobs that they are happy with. Towards the bottom I'll give you a big Split Testing trick, but first let's explore what you NEED to know about LinkedIn. Targeting for B2B and tough demographics such as a certain type of corporate executive or company size can be tough. Most people don't realize that LinkedIn has a DirectAds … [Read more...]
Facebook Opt-in Page
March 20, 2010 by Leave a Comment
Did you know that you can create a Facebook Opt-in Page? Take a look: http://www.facebook.com/pages/DailyConversionscom/103341103032800?v=app_4949752878 P.S. Note how I used the Facebook IM box to my advantage in the landing page. It's very simple to setup and now you can send people from Facebook Ads directly to a Facebook hosted landing page. It's been proven over and over to convert best by keeping people in the Facebook environment giving a sense of honesty and authority to … [Read more...]
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