What Native Ads Means, and Why Every Affiliate Marketer Has To Be Using Them

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What Are Native Ads, and Why Every Affiliate Marketer Has To Be Using Them If you’re an affiliate marketer and living somewhere other than a yurt on the remote steppe (or possibly even then), you’ll be aware of the escalating hype around native advertising. Native ads are being variously touted as the future of advertising, the holy grail of marketing, and a threat to both journalism and the institution of the advertising agency. Sounds pretty interesting, right? It’s a little surprising, … [Read more...]

An Affiliate Marketer’s Guide to Advertising on Outbrain

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One of the earlier posts in this series offered An Affiliate Marketer’s Guide to Advertising on Taboola, a revolutionary platform enabling you to route traffic to your website from high-end online publications. Today’s post is about advertising on Outbrain, Taboola’s main competitor. Here’s how the technology works. Big publishers such as CNN.com use Outbrain’s algorithms to recommend other relevant articles to their visitors. Where it gets interesting is that these algorithms can also … [Read more...]

An Affiliate Marketer’s Guide to Advertising on Trafficvance

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Even though the company has been around since 2006, there’s a buzz about Trafficvance on the major affiliate marketing forums. So what’s the big deal? Well, Trafficvance promises to deliver uniquely high converting traffic to your landing page. They do this by showing your ads to customers who’ve downloaded their gaming software and who’ve also agreed to view advertising material. The clever part is this: these gaming apps also contain tracking code to gather information about the … [Read more...]

An Affiliate Marketer’s Guide to Advertising on Taboola

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Even though you may not realise it, if you visit big online publications like the Daily Mail Online, Elle magazine, Time and the Weather Channel, you’ve already encountered Taboola. Theirs is the business behind those clickable thumbnail links in your sidebar: the ones usually labelled ‘Don’t miss’ and featuring stories about One Direction and Myleene Klass. Like most of us, you probably find them distracting yet strangely compelling. With so much content out there, it’s tough to get your … [Read more...]

An Affiliate Marketer’s Guide to Advertising on 50onRed

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If you’ve been in affiliate marketing for a while, you’ll know how hard it is to achieve organic search results. So the smart marketer is one who covers all their bases, attracting traffic by a range of means. As a savvy affiliate, you can’t afford to ignore the potential of 50onRed, a traffic platform enabling you to pick and choose technologies that easily connect your campaigns with international markets.        How Does 50onRed Work? 50onRed uses cost per click (CPC) … [Read more...]

An Affiliate Marketer’s Guide To Advertising on ZeroPark

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Traditional approaches to affiliate marketing are highly competitive. Furthermore, many advertising providers (e.g. Google Adwords) discourage the use of their platforms for affiliate marketing purposes. If you’re serious about making money from affiliate marketing, you need to think outside the box. ZeroPark is an advertising platform that uses parked domains. It was developed with affiliate marketing in mind, so it’s the ideal choice for anyone who wants to up his or her affiliate marketing … [Read more...]

An Affiliate Marketer’s Guide To Advertising on PlentyOfFish Ads

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If you’re trying to make money through affiliate marketing, but aren’t using PlentyOfFish’s advertising platform, you’re missing an excellent opportunity. PlentyOfFish (POF) is the world’s leading dating website, with over 76 million registered users. The POF self-serve advertising system is extremely popular with affiliate marketers, and arguably provides a higher ROI than other common platforms, such as Facebook and Google.     Why Should All Affiliate Marketers Be … [Read more...]

Powerful New Ad Fraud Detection Group Forms

When you live and die on impressions or actions, it is critical that everyone in the process trusts the data.  With concerns continuing to grow about online advertising, a powerful new ad fraud detection group has been formed by the Association of National Advertisers (ANA) and supported by 30 big consumer and business brands.  Welcome to the problem, we wish you well. Bogus traffic costs advertisers because they give the impression of viewers even though the impression is generated by a bot … [Read more...]

Honda Shifts Money from Ads to Music Content

Honda shifts $$ from tv to music

American Honda announced recently that it's revamping its advertising model,  moving money from traditional television advertising to launch its own music-streaming channel, and the sponsorship of dozens of high-profile concerts and music tours. In its announcement, the company stated it expects to be able to better connect with young car buyers through content rather than ads. The demographics speak to the transition. Members of Gen Y, those people born between the early 1980s and early … [Read more...]

Bullitt: Hollywood Veterans Turn to Long Form Commercials

Bullitt: Hollywood Veterans turn to ads

Native ads are proving themselves to be the most engaging advertising format online, with the entertainment industry getting the best results due to high quality content. Now a couple of Hollywood veterans are turning their attention to helping other industries create content for long form commercials ripe for native placement. Joe and Anthony Russo, lead directors for Captain America: The Winter Soldier have formed a new advertising company with an emphasis on storytelling and innovation. … [Read more...]