The Image Uplifter is an age old marketing tactic thats been used for hundreds (maybe thousands) of years. The concept is simple yet very specific. It works like this: if someone uses your product or service, their image is going to improve. That's what you want to portray in your marketing. That can be in many forms, the simplest way to understand is to think of a social hierarchy, and if your customers use your service they are going to raise in that social hierarchy. That's what you want … [Read more...]
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Marketing Tactic: The Competitor Bash
September 2, 2011 By 3 Comments
A lot of companies these days are lacking inspiration and originality in their marketing. The bigger problem is that they are lacking a basic understanding of what makes things sell. Commercials, are a great way to really learn what makes people buy things or take action. Here's an example of a classic marketing practice done, bashing the competition. Below is an example, using a classic Apple vs PC commercial. Take a look and see if you can figure out how they are getting you interested in … [Read more...]
“If you can make it here, you can make it anywhere”
February 16, 2011 By 4 Comments
A great man once said, "If you can make it here, you can make it anywhere". Ok, you got me, he was talking about New York City. He was saying, if you can make it in New York City, you can make it anywhere. The crazy reality is, if you can make it in performance marketing, you can make it anywhere, too. Performance marketing is perhaps one of those businesses where you are forced to be good at what you do, or you don't get paid. Right? It's all about using internet marketing to sell … [Read more...]
My Analysis of The Huffington Post (sold for $350 Million)
February 7, 2011 By 6 Comments
News came in today that The Huffington Post was acquired by AOL for $350 million. The news site which started as a little blog, has come leaps and bounds in just under 4 years. What can we learn from the success of Huffington Post? We all know that content is king. And Huffington Post surely doesn't disappoint. They are always on top of trending stories and seem like they always want to be the first one at the gate. There are a lot of specific on-site elements that I want to point out, which I … [Read more...]
“You don’t care anymore!”
January 29, 2011 By 7 Comments
I was watching an episode of Kitchen Nightmares on my new sofa in my new place in Los Angeles and I had a breaking revelation when Gordon Ramsey said "You don't care anymore!". He was talking to an owner of a restaurant that just didn't care about her restaurant anymore. The food was garbage. The employees were slacking off. She was losing buckets of cash pay day. She was losing everything and didn't seem to care. I notice a lot of affiliate marketers are in this boat too. And, being … [Read more...]
I’m the busiest I’ve ever been and I’m loving it
January 6, 2011 By 5 Comments
Most people get busy and they shut down. They don't do anything, they turtle up and start to drown. I'm not most people. I THRIVE on being busy and having stuff going on. The more I'm doing the more success I'm having. The ability to say "I only have time to focus on the things that are going to get me the most results" for each project pushes me and I find ways to get it done, with limited time. In fact, I would go so far as to say that even though I'm the most busy I've ever been, I'm … [Read more...]
A short film I produced to promote the 4-Hour Body book
December 21, 2010 By 4 Comments
I produced short film last week in an effort to create a remarkable marketing campaign for Tim Ferriss' new book launch, The 4-Hour Body. The film stars yours truly. It's a comedy. It's called The Book Signing. Click here to watch the short film. I'm liking this movie marketing thing so much I decided to start another blog, Moviepreneur.com entirely devoted to movie marketing. I'm hoping to carve out my own niche and continue to do really cool films that help promote stuff. … [Read more...]
How I created a high quality product without hype or sales tricks
November 21, 2010 By 2 Comments
About a year ago today, I made the decision that I was going to teach. I've done whole affiliate marketing, corporate consulting, secret guru training, offline businesses and other internet marketing thing... These businesses would always be there for me. I wanted to broaden my horizons and allow more people to see my unique perspective on various forms of Internet Marketing. It wasn't really about the money... I've already made my money... (see 1 Million Dollar Binder video if you … [Read more...]
Work from anywhere – Orlando, Florida
November 6, 2010 By 3 Comments
I wanted to do a little Saturday post today with my theory on how you can actually be more effective when you are not at home or at your regular workplace. I'm in Orlando, FL for the next few days followed by Los Angeles, CA from Nov. 12-19th. I've been noticing with my increased conference attendance this year that I'm actually more effective from the road than at home! Why is this the case? Here's my theory on that. I have less time, therefore I internally prioritize with what I … [Read more...]
Celtics & Dunkin Donuts – The Rigged Fan Contest – Racism and Discrimination Inside
October 25, 2010 By 6 Comments
So the day started off nice, lots of work on my slate, calls to make, content to put together for my upcoming product launch. Everything is moving nicely and I'm checking items off. As I jot down some things that I want to get done today, I find out about this Celtics/Dunkin Donuts event at my local Dunkin Donuts with Ray Allen. I decide to take the show on the road and get some work done in a different environment. So, I arrive at Dunkin Donuts and I'm hanging out working on some … [Read more...]
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