In college, I worked at the campus radio station. During my junior year, we blew out the FM stereo transponder of the transmitter, causing all of our music programming to come our sounding flat and monotone. Weeks later when the equipment was repaired, we celebrated the return to high quality stereo. Imagine the richness that can come with switching our brains back to stereo. This three post series is a little different than typical Daily Conversions content. Typically, we look at ways to … [Read more...]
Using a VPN to protect your data while you’re on WiFi
November 11, 2012 by Leave a Comment
90% of people use free WiFi connections at places like Starbucks without even a second thought into just how secure it is. I recently spoke with a wireless security expert and he said that in less than 2 minutes a hacker can join a free public WiFi network like the kind you would find at Starbucks, and have access to accounts of everyone using that connections. Session hijacking is amongst one of the biggest concerns. A hacker can simply use a free Firefox plugin to gain access to your … [Read more...]
I created a monster…
November 5, 2012 by Leave a Comment
It was 4 years ago last Thursday that I created a monster... I had been hired by a local company to improve their marketing campaign to their existing clients. Essentially we were re-marketing to their client base, to get them back in to spend more money. They provided a service at their local office. They had 1 location. They had roughly 3,200 customers, since they opened their doors. Quite a bit for the area, considering their competition. Clearly they were doing something right … [Read more...]
Do No Harm – What Doctors and Marketers Share
October 4, 2012 by Leave a Comment
2500 or so years ago, Hippocrates coined a perfect phrase for affiliates and medical personnel. His oath, still used in medical schools around the world, is summarized by the simple phrase “do not harm”. A couple of weeks ago I wrote on the lifetime value of a customer. The assumption in that post is that you will maintain a customer for a long period of time. Today, let’s consider what happens if you don’t. If you violate the oath and they decide not to read or engage with … [Read more...]
Be Extraordinary or what’s the point?
August 20, 2012 by Leave a Comment
I was thinking about writing a long post about some more things that I saw at Affiliate Summit, but I think you guys get the gist of what happens at the shows and my perspective of them. What I think a lot of people really need, is to to open their minds and hearts. Stop trying to do things and just do them. Stop hoping to get what you want, and go out and get it. Let me tell you something. When I was a kid, and this might sound a bit cocky, but I promise it's not intended to... I knew I … [Read more...]
What’s your most valuable commodity?
May 14, 2012 by 1 Comment
Commodity is the generic term for any marketable item produced to satisfy wants or needs. My personal biggest commodity that I feel I posses is my time. It is really the most valuable thing to me, in all aspects both business and personal life. In business, time is used to create revenue streams and in turn that improves the ability to spend more time on my personal life and make more money in business. I love it when something gets to "autopilot" , but I don't allow myself to get … [Read more...]
A challenge to all online marketers
January 19, 2012 by Leave a Comment
I decided to put up this challenge that I'm personally going through right now. I think it's one of the best ways to get additional business, find new opportunities, making more sales, whatever your goal is right now. It's geared toward getting you lots of connections and making more money in under 30 days, and it doesn't require any real "work". The only work that is required is contacting people that you don't know or don't know well. Here's how it works. Step 1: Pick 50 target … [Read more...]
Why You Should Never Listen to Your Customers
January 1, 2012 by Leave a Comment
I was reading an interesting article recently by Mark Cuban (owner of the Dallas Maverick, multi-billionaire internet entrepreneur) and I was quite intrigued by his thoughts on NOT listening to your customers and I couldn't agree more. If you think about the following, it makes a lot of sense. Why would you want to listen to your customers thoughts on what features they want to see in your product/service and then implement those? Your competitors might be out there inventing the future that … [Read more...]
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