An Affiliate Marketer’s Guide to Advertising on Trafficvance

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Even though the company has been around since 2006, there’s a buzz about Trafficvance on the major affiliate marketing forums. So what’s the big deal? Well, Trafficvance promises to deliver uniquely high converting traffic to your landing page. They do this by showing your ads to customers who’ve downloaded their gaming software and who’ve also agreed to view advertising material. The clever part is this: these gaming apps also contain tracking code to gather information about the … [Read more...]

An Affiliate Marketer’s Guide To Advertising on Reddit

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    Affiliate marketing isn’t a licence to print money overnight, and as an affiliate you’re committed to growing your audience through every avenue available to you. In 2015, one of the most direct routes to a large number of people has to be Reddit. The self-styled ‘front page of the internet’, Reddit resembles a wiki generated by an espresso fiend. In a nutshell, it’s an online community where members post links to content such as blog posts, news items, pictures and … [Read more...]

An Affiliate Marketer’s Guide To Advertising on ZeroPark

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Traditional approaches to affiliate marketing are highly competitive. Furthermore, many advertising providers (e.g. Google Adwords) discourage the use of their platforms for affiliate marketing purposes. If you’re serious about making money from affiliate marketing, you need to think outside the box. ZeroPark is an advertising platform that uses parked domains. It was developed with affiliate marketing in mind, so it’s the ideal choice for anyone who wants to up his or her affiliate marketing … [Read more...]

Affiliate Marketers: 7 Top Tips For Promoting Mobile Offers

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    According to Cisco, global mobile internet usage grew by 70% last year. This growth is certainly set to continue with the advent of 4G, and as data allowances fall in price. This of course, provides affiliate marketers with an excellent opportunity to buy high-quality traffic from ad networks that can offer vast inventory capacity with relatively low buyer demand. Although there is an immense opportunity for affiliate marketers to thrive in the mobile space, caution … [Read more...]

How Confident are You in Measuring Mobile Ad RoI?

Measuring Mobile Ad RoI

As data about 2014 budgets start to appear, it is clear nearly all marketers increased their spending on mobile ads. Forrester Research claimed in a June study that the number of organizations with increased spending on mobile was 93% worldwide. Personally, I double a number that quite that large, but the trend is clear. To quote The Who, we’re all “Going mobile”. But how confident are you in measuring mobile ad RoI? Can you defend the greater investment with more than “it feels like a no … [Read more...]

Will Advertising Ultimately Drive Net Neutrality?

Will Advertising Ultimately Drive Net Neutrality

The FCC is actively considering new regulations to oversee the Internet and ensure access to services remain “fair and competitive” to consumers. So far, the discussion has centered on access to content, but what if the real battleground is ads. Will advertising ultimately drive net neutrality? Many internet companies, including Google, Facebook and most mobile apps provide services and generate revenue from advertising inserted in the content delivered to the user device. But what is the … [Read more...]

Red App Push Notifications Increase Retention

Red App Push Notifications

Please engage with me. It’s the new mantra for marketers in the digital age, where we want our readers to not only consume our content, but also to comment, interact or pass along. Yet with so many people shouting into the digital ether, how do we get more than our fair share? It appears that part of the solution is those red app push notifications. A recent study by Localytics, a digital research firm, revealed that those red circles significantly drive higher interaction and reduce … [Read more...]

A Better B2B Marketing Plan in 7 Steps

Better B2B Marketing Plan

Aligning the resources of your team to achieve maximum results is the challenge all marketing leaders face.  After more than two decades facing this task in B2B environments, I thought it would be good to share how I prepare a better B2B Marketing Plan in 7 steps. Step 1:  What am I trying to accomplish?  I try to do this from a top down perspective, starting with a clean sheet of paper and bold dreams for the next year.  History tells me if I start with this year's activities, I will under … [Read more...]

Apple Mobile Payments Continues to be Revealed

At Apple’s WWDC event last week, announcements continue to point to a new mobile payments system built around iOS and a few of its key components. With the release of iOS 8 in the fall, all of the pieces should be in place for a huge launch of Apple Mobile Payments. First, remember that Apple has over 800M registered iTunes users, all of whom have at least one credit card of electronic payment method on file. Plus iTunes has never had a significant security breach or hack in its 11 year … [Read more...]

Mobile Ad Dollars Moving into Search Apps

Mobile Ad Spend Moving to Search Apps

US Mobile advertising will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion, according to new figures from eMarketer. By 2018, they estimate, mobile search spending will reach $28.41 billion, or 85.9% of the US digital search advertising market. But inside of this market, a key shift is occurring where we see mobile ad dollars moving into targeted apps. Mobile search advertising is defined by eMarketer as paid ads served … [Read more...]