Powerful New Ad Fraud Detection Group Forms

When you live and die on impressions or actions, it is critical that everyone in the process trusts the data.  With concerns continuing to grow about online advertising, a powerful new ad fraud detection group has been formed by the Association of National Advertisers (ANA) and supported by 30 big consumer and business brands.  Welcome to the problem, we wish you well. Bogus traffic costs advertisers because they give the impression of viewers even though the impression is generated by a bot … [Read more...]

Mobile 10% of All US Advertising Spend by December

Mobile to be 10% of US Ad spending

The Who had it right.  We are all going mobile.  Especially advertisers. The Wall Street Journal reports that the spending on mobile advertising will surpass 10% of all US advertising spending by the end of 2014. Overall, US advertising is expected to be $180 billion in 2014, growth of about 5.3% over 2013.  Mobile is the fastest grower, helping to drive market growth beyond 5% for the first time in a decade.  The Mobile advertising segment is growing faster than 80% this year, surpassing the … [Read more...]

Mobile Ad Dollars Moving into Search Apps

Mobile Ad Spend Moving to Search Apps

US Mobile advertising will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion, according to new figures from eMarketer. By 2018, they estimate, mobile search spending will reach $28.41 billion, or 85.9% of the US digital search advertising market. But inside of this market, a key shift is occurring where we see mobile ad dollars moving into targeted apps. Mobile search advertising is defined by eMarketer as paid ads served … [Read more...]

Twitter Partners with Omnicom for Mobile Ads

Promoted Video Ads

Word broke late last week that Twitter and Omincom have reached an agreement for cooperation on mobile advertising valued at $230M over the next two years. The agreement pairs Accuen, Omnicom's programmatic ad buying unit, with MoPub, Twitter's add exchange.  Terms include locking ad rates and inventory for Omnicom agency customers, as well as giving them a preview and first right to buy new ad units as they are developed.  Also, the parties agreed to conduct shared research, although no … [Read more...]

Biggest Spenders Online? Travel Companies.

Someone always has to be number one, and for digital advertising in the US, the number one spenders are travel companies. A new report out from eMarketer shows that the Priceline Group, which includes Booking.com, Priceline and Kayak among other brands, is the largest overall advertiser, bankrolling $1.8B in online advertising, followed closely by Expedia. This spend comes directly from their annual report. As an industry, eMarketer forecasts that the U.S. travel industry’s 2014 spending on … [Read more...]

How is Your Ad Format Performance?

Ad format Performance

A new report from Celtra is out, and it reveals a changing pattern for successful ad engagement. The short answers – video ads do work, and all ads seem to be performing consistently.   Celtra, developer of a cross-screen advertising technology platform, focused the ad on mobile ad format performance. After two years of falling engagement rates, it appears all formats have stabilized. The second piece of good news is time spent interacting with standard ad content increased by … [Read more...]

Will Dove Clean Up with Facebook Video Ads?

Unilever users Facebook Video ads

For the first time, a major consumer packaged-goods manufacturer has launched a video ad campaign on Facebook. Check out your newsfeed and you will likely see Unilever’s promotion of Dove soap products. The ads went live towards the end of last week to millions of Facebook users.  And many advertisers are awaiting the results. The ads are similar to the recent Real Beauty Campaign for Dove that features women looking at themselves in the mirror, challenging them to think about how their body … [Read more...]

Happy Birthday Banner Ads. Now Go Native?

Banner Ads turn 20

Believe it or not, the banner ad turns 20 this year. Created by HotWired magazine in 1994 for use on a dumb CRT monitor, the invention was supposed to be short-term. But certain things tend to stick around. Zach Coelius, co-founder and CEO of Triggit, called my attention to this in a recent re/code article. His point is that banners are no longer memorable or effective, yet websites keep launching them at their visitors. In other words, violating all of the rules of good advertising, good … [Read more...]

Fighting Fraud Part 1: Google, Facebook, Twitter and AOL Launch TrustInAds.org

TrustInAds.org launched

Recognizing their business models are built upon faith in Internet advertising, Google, Facebook, Twitter, and AOL have come together to launch TrustInAds.org, with the goal of protecting consumers from deceptive advertising on the web. The new organization will be a clearing house for information on trends in deceptive ads, and a place for consumers to seek help in stopping bad ads and practices. As a part of the launch, TrustInAds.org released its first bad-ad trend report on tech-support … [Read more...]

Digital Media Usage Exceeds Daily TV Watching

Digital Media exceeds TV Watching

Last year, time spent with digital media for US adults surpassed time spent with TV for the first time—with mobile driving the shift. According to a new study by eMarketer out last week, that trend will continue as time spent with mobile devices continues growing much faster than time spent with all other media. Here’s the highlights of the research: US adults still spend more time with TV than with any other single medium, and in 2014, it’s estimated television viewing will average of 4 … [Read more...]