An Affiliate Marketer’s Guide to Advertising on Outbrain

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One of the earlier posts in this series offered An Affiliate Marketer’s Guide to Advertising on Taboola, a revolutionary platform enabling you to route traffic to your website from high-end online publications. Today’s post is about advertising on Outbrain, Taboola’s main competitor. Here’s how the technology works. Big publishers such as CNN.com use Outbrain’s algorithms to recommend other relevant articles to their visitors. Where it gets interesting is that these algorithms can also … [Read more...]

An Affiliate Marketer’s Guide to Advertising on 50onRed

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If you’ve been in affiliate marketing for a while, you’ll know how hard it is to achieve organic search results. So the smart marketer is one who covers all their bases, attracting traffic by a range of means. As a savvy affiliate, you can’t afford to ignore the potential of 50onRed, a traffic platform enabling you to pick and choose technologies that easily connect your campaigns with international markets.        How Does 50onRed Work? 50onRed uses cost per click (CPC) … [Read more...]

An Affiliate Marketer’s Guide To Advertising on Reddit

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    Affiliate marketing isn’t a licence to print money overnight, and as an affiliate you’re committed to growing your audience through every avenue available to you. In 2015, one of the most direct routes to a large number of people has to be Reddit. The self-styled ‘front page of the internet’, Reddit resembles a wiki generated by an espresso fiend. In a nutshell, it’s an online community where members post links to content such as blog posts, news items, pictures and … [Read more...]

An Affiliate Marketer’s Guide To Advertising on ZeroPark

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Traditional approaches to affiliate marketing are highly competitive. Furthermore, many advertising providers (e.g. Google Adwords) discourage the use of their platforms for affiliate marketing purposes. If you’re serious about making money from affiliate marketing, you need to think outside the box. ZeroPark is an advertising platform that uses parked domains. It was developed with affiliate marketing in mind, so it’s the ideal choice for anyone who wants to up his or her affiliate marketing … [Read more...]

Affiliate Marketers: 7 Top Tips For Promoting Mobile Offers

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    According to Cisco, global mobile internet usage grew by 70% last year. This growth is certainly set to continue with the advent of 4G, and as data allowances fall in price. This of course, provides affiliate marketers with an excellent opportunity to buy high-quality traffic from ad networks that can offer vast inventory capacity with relatively low buyer demand. Although there is an immense opportunity for affiliate marketers to thrive in the mobile space, caution … [Read more...]

How Confident are You in Measuring Mobile Ad RoI?

Measuring Mobile Ad RoI

As data about 2014 budgets start to appear, it is clear nearly all marketers increased their spending on mobile ads. Forrester Research claimed in a June study that the number of organizations with increased spending on mobile was 93% worldwide. Personally, I double a number that quite that large, but the trend is clear. To quote The Who, we’re all “Going mobile”. But how confident are you in measuring mobile ad RoI? Can you defend the greater investment with more than “it feels like a no … [Read more...]

Facebook: Corporations Must Pay

Corporations Must Pay

Good news, bad news from Facebook. Corporations will no longer be able to leverage Facebook pages into free corporate promotional ads in your news feed. But that won’t lead to more news and fewer ads in your newsfeed. But going forward, corporations must pay starting in January. The announcement was made late last week, with the goal to make the news feed more “personal, relevant and useful.” The ads have long been placed in the feeds of fans of a company page at no charge to the … [Read more...]

Will Advertising Ultimately Drive Net Neutrality?

Will Advertising Ultimately Drive Net Neutrality

The FCC is actively considering new regulations to oversee the Internet and ensure access to services remain “fair and competitive” to consumers. So far, the discussion has centered on access to content, but what if the real battleground is ads. Will advertising ultimately drive net neutrality? Many internet companies, including Google, Facebook and most mobile apps provide services and generate revenue from advertising inserted in the content delivered to the user device. But what is the … [Read more...]

TV Ad Revenue Down Again, Dollars Flow Online

Dollars Flow Online

Reporting on obvious trends sometimes seems too easy. As we have been reporting for some time, more and more advertising dollars flow online from TV. The latest news out last week is the trend continues. Ad buyers and media analysts are both reporting that there was no upturn in TV ad spending in Q3 2014, even in light of the new television season and political advertising. Specific weakness was cited in the entertainment and automotive sectors. Standard Media Index, who collects data on … [Read more...]

Red App Push Notifications Increase Retention

Red App Push Notifications

Please engage with me. It’s the new mantra for marketers in the digital age, where we want our readers to not only consume our content, but also to comment, interact or pass along. Yet with so many people shouting into the digital ether, how do we get more than our fair share? It appears that part of the solution is those red app push notifications. A recent study by Localytics, a digital research firm, revealed that those red circles significantly drive higher interaction and reduce … [Read more...]