An Affiliate Marketer’s Guide to Advertising on Outbrain

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One of the earlier posts in this series offered An Affiliate Marketer’s Guide to Advertising on Taboola, a revolutionary platform enabling you to route traffic to your website from high-end online publications. Today’s post is about advertising on Outbrain, Taboola’s main competitor. Here’s how the technology works. Big publishers such as CNN.com use Outbrain’s algorithms to recommend other relevant articles to their visitors. Where it gets interesting is that these algorithms can also … [Read more...]

An Affiliate Marketer’s Guide to Advertising on Trafficvance

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Even though the company has been around since 2006, there’s a buzz about Trafficvance on the major affiliate marketing forums. So what’s the big deal? Well, Trafficvance promises to deliver uniquely high converting traffic to your landing page. They do this by showing your ads to customers who’ve downloaded their gaming software and who’ve also agreed to view advertising material. The clever part is this: these gaming apps also contain tracking code to gather information about the … [Read more...]

An Affiliate Marketer’s Guide to Advertising on Taboola

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Even though you may not realise it, if you visit big online publications like the Daily Mail Online, Elle magazine, Time and the Weather Channel, you’ve already encountered Taboola. Theirs is the business behind those clickable thumbnail links in your sidebar: the ones usually labelled ‘Don’t miss’ and featuring stories about One Direction and Myleene Klass. Like most of us, you probably find them distracting yet strangely compelling. With so much content out there, it’s tough to get your … [Read more...]

An Affiliate Marketer’s Guide to Advertising on 50onRed

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If you’ve been in affiliate marketing for a while, you’ll know how hard it is to achieve organic search results. So the smart marketer is one who covers all their bases, attracting traffic by a range of means. As a savvy affiliate, you can’t afford to ignore the potential of 50onRed, a traffic platform enabling you to pick and choose technologies that easily connect your campaigns with international markets.        How Does 50onRed Work? 50onRed uses cost per click (CPC) … [Read more...]

An Affiliate Marketer’s Guide To Advertising on Reddit

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    Affiliate marketing isn’t a licence to print money overnight, and as an affiliate you’re committed to growing your audience through every avenue available to you. In 2015, one of the most direct routes to a large number of people has to be Reddit. The self-styled ‘front page of the internet’, Reddit resembles a wiki generated by an espresso fiend. In a nutshell, it’s an online community where members post links to content such as blog posts, news items, pictures and … [Read more...]

An Affiliate Marketer’s Guide To Advertising on ZeroPark

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Traditional approaches to affiliate marketing are highly competitive. Furthermore, many advertising providers (e.g. Google Adwords) discourage the use of their platforms for affiliate marketing purposes. If you’re serious about making money from affiliate marketing, you need to think outside the box. ZeroPark is an advertising platform that uses parked domains. It was developed with affiliate marketing in mind, so it’s the ideal choice for anyone who wants to up his or her affiliate marketing … [Read more...]

An Affiliate Marketer’s Guide To Advertising on PlentyOfFish Ads

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If you’re trying to make money through affiliate marketing, but aren’t using PlentyOfFish’s advertising platform, you’re missing an excellent opportunity. PlentyOfFish (POF) is the world’s leading dating website, with over 76 million registered users. The POF self-serve advertising system is extremely popular with affiliate marketers, and arguably provides a higher ROI than other common platforms, such as Facebook and Google.     Why Should All Affiliate Marketers Be … [Read more...]

New Media Tools for Gauging Magazine Online Readership

Tools for Gauging Magazine Online Readership

Print publications face a significant question about their readership. As newsstand and subscription numbers drop, some of those eyeballs are transferred to online versions. But exactly how many? And are those readers as attentive to ads as offline viewers. To help answer these questions, during Advertising Week’s annunal conference late last month, new media tools were launched for gauging magazine online readership. Driven by the Association for Magazine Media (AMM), the industry’s leading … [Read more...]

Ad Automation and New Metrics – Innovation or Obfuscation?

Ad Automation and New Metrics – Innovation or Obfuscation?

Big advertising agencies like WPP, Omnicom Group and Publicis Groupe, as well as smaller ad networks are increasing placing client advertising through computerized trading desks. These “bid and post” systems help to optimize impressions for advertisers, but sometimes disperse the ads to a large number of sites. The question is increasingly arising – are ad automation and new metrics innovation or obfuscation? Do they hide advertiser visibility? “Our members continue to voice concern about the … [Read more...]

Global Ad Spending Up, TV Ad Upfront Falls Short

Global Ad Spending Up

The world continues to change. Reports are out this week that the Upfront period for TV ad spending – both for broadcast and cable – fell more than $600M from 2013. At the same time, eMarketer calculates global ad spending up more than 5.7% this year. The trends continue. The Upfront shortfall was unexpected, as both the networks and Wall Street were banking on an improving economy to power increases in ad spending. The lower ad spending as analysts scratching their heads and coming up with a … [Read more...]