One of my favorite ways of generating traffic is media buying. I've been pretty tight lipped out media buying up until now and I've decided to post more about media buying because it's a hot topic these days that a lot of people are trying to learn more about. With any topic that is this massive there are going to be some people that are making major mistakes. I'm going to show you a typical problem, what I call "media buying followers" using a movie marketing campaign that I think is … [Read more...]

Thinking of working with one of the Media Buying Agencies? There are a lot of factors to consider when thinking about working with a Media Buying Agency. I've seen two common scenarios that generally lead people to working with these agencies. Scenario 1: You are a new media buyer and you need help. In my opinion this is usually a bad reason to want to get involved with a media buying agency. The problem here is that you are putting a lot of trust in a company that they are going to be … [Read more...]

I put together this video for you guys on Reverse Media Buying. Reverse Media Buying as I will explain in the video is the art of buying media such as banners while finding websites via search engines and other means, from websites that don't go out and solicit their own sales. Usually you can get a much better deal by doing this and approaching sites yourself, that don't have a salesman working their banner spots. … [Read more...]