Things are changing fast in the internet marketing world. Specific tactics that worked well in 2011 aren't going to necessarily work well in 2012. What is going to work well in 2012 may not work well in 2013. Times are changing fast, competition is getting smarter and you have to be 3 steps ahead these days to be competitive and keep the profit rolling. I'm headed down to Affiliate Summit West 2012 in about a week and believe me it's going to be a very busy event. Not only do I have to check … [Read more...]
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How to Influence a Crowd (Movie Theater Example)
Recently, a friend reminded me of a practical joke/experiment that I did over 10 years ago and I thought I would share it with you guys. This was my early days of "marketing" and learning how to influence people. The challenge was to go to a crowded movie where there were only a few remaining seats, sit dead center in the middle of the theater and influence the crowd to not sit next to me. Oh ya, there was one more condition, I couldn't ask anyone to not sit next to me. I had to influence … [Read more...]
Marketing lessons from Mitt and the $10,000 Bet
The big social media takeaway from last weekend’s Republican debate in Iowa was Mitt Romney offering Rick Perry a $10,000 bet on a policy position. But the moment also provides 3 great lessons for marketers. Context is critically important. One of the first lessons we learn is the importance of context – there is a time and place for every message. Anyone caught passing a note to the cute girl in the front row in first grade and facing the embarrassment of having the note read aloud … [Read more...]
Inside the mind of Serial Consultant
I'm putting this post together to help other consultants and to help companies looking to hire consultants. For me, consulting started many years ago. I was having a lot of success with different aspects of my other businesses and it didn't take long for others to want a piece of the pie. I'd get everything from daily partnership requests, to companies offering me obscene amounts of money to help them do what I've done. At this point, I was thinking to myself "Ok, I can keep my … [Read more...]
Adoori Christmas Special on Pop Inventory

Adoori is running some fantastic Christmas special this year lasting through Christmas, on their traffic inventory. If you don’t know already, they sell pop up/under traffic on a CPM basis. They have some great targeting options that go beyond just country targeting, you can very specifically target your campaigns and get the results that you want. Here are the special Christmas rates: Whether you’re an affiliate marketer, small business, large corporation or otherwise, Adoori has … [Read more...]
What I’ve Learned From Consulting
I've learned a lot over the years of consulting with various companies. I've decided to share some generalities now that some of my earlier non-disclosures have passed. I'm still not going to mention any specific companies or industries. We'll keep this on a general level, because I don't believe in sharing any private information even after an NDA has passed. Let's start from the very beginning of the process of working with a new client. This is actually one of the most important parts … [Read more...]
Reciprocal Marketing with Dukeo

This is a caricature created of me by Dukeo. Great job! Read below for the full story. I wanted to give a shout out to Dukeo the master of Reciprocal Marketing for creating such an excellent caricature of me (above). Dukeo is a skilled marketer that has created an excellent way to market his blog by creating caricatures of famous marketers (like the one of me above). And then in turn it seems most of the marketers/bloggers link back to him without being asked. I sure did! This marketing … [Read more...]
Conversion No-No’s – How to not annoy your visitors
It boggles my mind how often I see a lot of the same conversion no-nos. Things that make me not want to continue filling out a form or completing and action that I otherwise would have, due to something that website owners are completely unaware harms their business. Phone number in the wrong format, and make me correct it? Does it really matter if I list my phone number as 1-222-333-4444 or 1(222)333-4444 or even 1222333444, are you not smart enough to know how to call me? And taking this … [Read more...]
Rumors and getting ahead by any means necessary
I think it's out of sheer boredom and often frustration at lack of success that Online Marketers like to start rumors and try to get ahead by any means necessary (amongst other reasons). I run into people online all the time that have that mindset that they are going to do _anything_ to make more $. And, although I respect their hustle I think it's almost very important not to step on toes and shed yourself in a bad light. I'm dedicating this point to hopefully pass on some information that I've … [Read more...]
How To Increase Your Productivity From Batching
Batching is one of my most favorite techniques to increase my productivity. Batching is literally as it sounds. If you make a bunch of cookies at once, you made a batch, essentially you were batching by making a lot at once (instead of 1 at a time.) The cookie example makes a lot of sense, but here's what doesn't make a lot of sense... A lot of Internet and Affiliate Marketers, don't use batching at all and it's a total productivity killer. This means you are making 1 cookie at a time rather … [Read more...]






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