Good marketing doesn't cost you money, it makes you money. It's a question I get all the time. How much does it cost for you to help with X, Y or Z? They ask the question before they even really know what is being offered. My answer? Always the same: it doesn't cost you anything. Good marketing does not cost you money, it makes you money. Sure you are going to pay out of pocket for help from a high level marketer, but in the grand scheme of things it's going to make you money. Let's … [Read more...]
How To Become An Advertiser In The Affiliate Industry
May 21, 2013 by Leave a Comment
It's a question that I'm asked over and over again. How do I become an advertiser in the affiliate industry? I should first start it off by stating that it's not the easiest thing in the world, and there are certainly startup costs involved in becoming an advertiser. But, if that doesn't scare you off then there is certainly a good deal of money to be made by becoming an advertiser. This is especially true if you're willing to take a bit of risk. I've seen first hand far too many … [Read more...]
THE 15 GUIDELINES (#15): CREATE A SMILE
May 8, 2013 by Leave a Comment
Does reading your content create a smile - on you? Life is way to short to dread the work we are called to do, so as you practice the art and hard work of writing for response, be sure you are enjoying yourself. We’re completing a series of 15 critical marketing tips for Internet and direct marketers. And #15 is to Have fun. Years ago I worked as a disk jockey in radio, and one of the basic training points we learned was to smile as you spoke into the microphone. For some reason, a smile … [Read more...]
THE 15 GUIDELINES (#14): SIMPLIFY THE READER’S JOB
April 25, 2013 by 1 Comment
How much content do you read each day? No – really read? Far too often readers skim material quickly and make a decision to invest more time, or to click or flip to the next thing. We stuff our lives so full that unless a tweet grabs us in the first 40 characters, we’re on to the next one. It’s not about time, it’s about no time. We’re in the midst of a series of 15 critical marketing tips for Internet and direct marketers. And #14 is Simplify the reader’s job by highlighting key … [Read more...]
THE 15 GUIDELINES (#13): PROTECT TRUST
April 23, 2013 by Leave a Comment
eTrust or eFear? According to the USA Today, it may be a function of age. In an article published April 22, a new study from the University of Southern California’s Center for the Digital Future shows that 51% of internet users aged 18 to 34 are fine with sharing information with a company if they get something in return. Yet at the same time, 70% say “No one should ever be allowed to have access to my personal data or Web behavior.” The lesson is clear – don’t violate the trust you … [Read more...]
THE 15 GUIDELINES (#12): SPEAKING WITH &%#$ SYMBOLS
April 19, 2013 by Leave a Comment
Symbols are a $#*+ great way to get attention. And unlike the Sunday comics, do not have to symbolize words better not spoken in mixed company. Symbols cause a reader to pause, to think, to process your content before moving on – all of this increase its impact. We’re in the midst of a series of 15 critical marketing tips for Internet and direct marketers. And #11 is Symbols attract attention and thought. The challenge we all face in writing for 21st Century inhabitants is getting them to … [Read more...]
THE 15 GUIDELINES (#11): WAVING THE PURPLE FLAG?
April 17, 2013 by Leave a Comment
Like words, colors have different meanings in different cultural settings. White symbolizes purity or holiness in the western world, but stands for mourning in China. Red means love or aggression in the US, but is the symbol for mourning in South Africa. Europeans use pink for femininity, except in Belgium where it is used as a symbol for little boys. Use yellow in India and it will be interpreted as sacred. Green symbolizes spring and new life, except in South America where it means death. Pick … [Read more...]
THE 15 GUIDELINES (#9): LET OTHERS MAKE YOUR POINT
April 8, 2013 by Leave a Comment
Been there. Done that. Have the T-shirt and the experience to share. And that is exactly what makes case studies and testimonials so powerful. The information they convey is not theory, nor bent from your particular perspective, but rather experiential truth. Lived it, learned it truth. And the resulting impact on your reader is far beyond anything you would achieve in the first person. We’re in the midst of a series of 15 critical marketing tips for Internet and direct marketers. And #8 is … [Read more...]
THE 15 GUIDELINES (#7): PROOFREAD – IT’S APOSTROPHE VS. APOSTATE
April 2, 2013 by Leave a Comment
How important is punctuation? For some in England, an apostrophe is as good as being apostate. And for you, it can be even more important than that! Last week, the Los Angeles Times reported that a conflict has erupted in Mid Devon, UK over whether or not to put apostrophe’s on new road signs. While not the first group to struggle with this decision, it has raised the hackles of this local government district of 78,000. As one former member of the district council commented that while it is … [Read more...]
Stay Connected