
Something interesting happened last night when a friend of mine tried to give away his furniture on Craigslist. Nobody believed him that it was good quality furniture with nothing wrong with it. They all wanted to know why he was giving it away and what was wrong with it. This is called perceived value. If you are giving away something for free people associate a value with it. They perceive it as not worth that much, since you don't even want it. The same thing is true with Internet … [Read more...]















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