I've run numerous "daily deals" for local businesses over the years and I'm starting to notice some interesting trends that I thought would be worth sharing. Some of these observations may be obvious, some may not. Living Social has a surprising number of people that aren't "cheap" and looking for a steal. It seems they've found an interesting medium of deal seekers and people that just like to find something new and exciting to do and they use Living Social as a means to find it. If your … [Read more...]
Mac Users Being Charged More Than PC Users (And How To Hack It)
June 27, 2012 by 1 Comment
There's been a lot of news lately about Mac users being charged more than PC users. I think it's a bit of a shame, but it does make sense. If the Mac users have more money, why not charge them more. It's the same thing as charging $6 for a coffee in Beverly Hills instead of the regular $3 everywhere else. They are charging more to the people that have more money. Now, if you want to make a website think you are on a PC there are several really simple ways to do it. A website knows … [Read more...]
We’re Soo Sorry, Here’s a Coupon
September 14, 2011 by 5 Comments
I received a letter today from my dogs Veterinarian that stated that due to a recent error in sending out a letter to me with my pets name incorrect, they were deeply sorry and that there was a $10 Coupon attached. Woohoo! But, wait a second. I have to use it within the next 2 months (pet only goes in every 6 months) and they didn't send me a letter with my pets name wrong/incorrect. Hmm. Marketing tactic? Let's investigate. Upon talking to the neighbors with pets, they too received the … [Read more...]
The power of public perception in marketing
July 16, 2011 by 3 Comments
Marketing is largely about manipulating public perception to your advantage. How does a president win an election? Largely related to public perception in getting votes. How does a movie studio sell a lot of tickets to a movie? Leveraging public perception to like something about the movie, such as the stars attached to it, the theme/story of movie, etc. How does an affiliate network become the top dog? Leveraging the public perception that they are the best network and the place to … [Read more...]
How to become a Local Consultant
June 20, 2011 by 3 Comments
I get asked this question all the time, obviously because I used to (and still am) a local consultant, at least in part. And, personally, I think it's a great move for many people in many different situations. There are of course PROs and CONs, but overall I think the PROs outweigh the cons and for many people this could be the ideal job. With any business that many people are not familiar with, there are many myths that are not true. Myth #1 - Consultants have to be on the phone or in … [Read more...]
How to finance your affiliate campaign
February 1, 2011 by 6 Comments
Here are 3 methods of financing your affiliate campaign that I have successfully used (in my earlier days) in affiliate marketing. These are my top 3 recommended ways to get cash to finance your campaigns. It bothers me when affiliates approach me and say that they can't think of any way to get cash to do their affiliate marketing in the paid traffic realm. Pick one of the 3 options below depending on your situation, credit history and contacts and enjoy the benefits :) Amex Plum The … [Read more...]
I helped a homeless man and promoted a book at the same time
December 17, 2010 by 10 Comments
I wanted to help a homeless man get a meal and put some money in his pocket (and a copy of The 4-Hour Body) while helping me promote the book to a very busy Harvard Square bookstore in Cambridge, MA. I’m very proud of this and believe that if replicated all over the country, not only would it generate incredible, positive, buzz about the book; it would bring homeless people into a better light and help & inspire a lot of people. Homeless people in this country are treated unfairly, … [Read more...]
Arbitraging Adsense with Affiliate Marketing
December 6, 2010 by 3 Comments
One of my strong points is arbitrage. I'm great at finding ways to increase profitability in things. That's what I'm known for outside of List Building. I'm always tweaking, testing and looking at things with a sideways face, trying to see how I can make even more money. So, the story starts several years ago now. I was starting off in the SEO world and building up massive article based content sites for the purposes of eventually making money off of them (with Adsense.) I was lucky … [Read more...]
How to avoid getting ripped off when outsourcing
November 29, 2010 by 3 Comments
Have you ever been ripped off online? I have. It's way more common than you think, especially when you are dealing with a lot of outsourcers at once. The average week, I'm outsourcing a minimum of 5 tasks. Often times, from total strangers. Here's a little technique that I developed on how to NOT get ripped off. If you follow these technique it will weed out a lot of headaches, I promise you. The quality check The first thing that should be pretty obvious is to ask for … [Read more...]
Celtics & Dunkin Donuts – The Rigged Fan Contest – Racism and Discrimination Inside
October 25, 2010 by 6 Comments
So the day started off nice, lots of work on my slate, calls to make, content to put together for my upcoming product launch. Everything is moving nicely and I'm checking items off. As I jot down some things that I want to get done today, I find out about this Celtics/Dunkin Donuts event at my local Dunkin Donuts with Ray Allen. I decide to take the show on the road and get some work done in a different environment. So, I arrive at Dunkin Donuts and I'm hanging out working on some … [Read more...]
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