The big social media takeaway from last weekend’s Republican debate in Iowa was Mitt Romney offering Rick Perry a $10,000 bet on a policy position. But the moment also provides 3 great lessons for marketers. Context is critically important. One of the first lessons we learn is the importance of context – there is a time and place for every message. Anyone caught passing a note to the cute girl in the front row in first grade and facing the embarrassment of having the note read aloud … [Read more...]
Brand Value – When all things are equal, what makes the difference?
October 17, 2011 By 2 Comments
When all things are equal, what makes the difference? Why do you drive the kind of car you drive? Why did you select a particular type of computer? Something in your experience, even if it was as simple as reading a recommendation, prompted you to make one choice over another. Apple is one of the all time great brands, built around excellent design and an “it just works” brand promise. I am always amazed when I walk into one of their retail stores – how many places are you told … [Read more...]
Private Training with Brian
October 1, 2011 By Leave a Comment
As a special year end offer, I'm offering Private Training to a few individuals and businesses. A few times a year, I create time off from my busy work schedule to offer Private Training to say thank you to a select few DC readers that I feel will take advantage of it. This is the same training that I've charged upwards of $25,000 a month for, to get private training and consulting from my team and I. Having a tough time scaling up your affiliate campaign to the next level? I've … [Read more...]
BLAM Ads Review
February 4, 2011 By 7 Comments
I'm proud to introduce you guys to BLAM Ads, a very successful Incentive driven affiliate network. I'm posting up this BLAM Ads review because they have recently launched their 3.0 version of their Content Locking Gateway. It's quite amazing and I wanted to give you a little tour and tell you a little about it. How can you make money with their content locking gateway and incentive offers? 1) Very easily. In fact, all you have to do is login their backend pictured below and select the … [Read more...]
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