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Movie Product Placement Advertising

Nikon

Every year companies spend Billions of dollars on product placements in movies. They do it because there's no better way to reach a mass amount of people for a small (relative to the movie size) amount of money. Lately, advertisers are finding a lot of success advertising in independent films and short films. Recently, a product placement advertiser advertised in an independent film for less than $10,000 and the film went on to screen in theaters nationwide and was sold in stores all over the … [Read more...]

Learn A Bit Of Copywriting, Save Money And Make Even More

copywriting

When you're selling stuff to people, you need to know how to sell. If you sell on a personal basis, or "offline", you need to know how to set up a presentation, you need to read the other person's body language, his/her tone of voice and you need to pay close attention to what they're saying in combination with all this. Now, this is hard to do in an online environment, which is why you have to learn the trick of the trade for that.... Introducing copywriting. A good copywriter is hard to find, … [Read more...]

$350 Birthday Gift!

A direct mail tactic to get people to take action, on their birthdays.

The postcard below was mailed to our office this week. I've noticed more and more companies using "targeting tactics" via Direct Mail to get people to take their promotional offer. (Unfortunately their designs are way behind the times and this is a classic example of "this looks like an ad".) But, I do want to point a few things out of how this thinking can help in your online marketing. The difference with this postcard is that they are doing targeting on top of just offering something for free … [Read more...]

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