How much content do you read each day? No – really read? Far too often readers skim material quickly and make a decision to invest more time, or to click or flip to the next thing. We stuff our lives so full that unless a tweet grabs us in the first 40 characters, we’re on to the next one. It’s not about time, it’s about no time. We’re in the midst of a series of 15 critical marketing tips for Internet and direct marketers. And #14 is Simplify the reader’s job by highlighting key … [Read more...]
The great mystery of brand loyalty
January 5, 2012 by 2 Comments
There's a strange phenomenon out there that makes people extremely loyal to certain brands. Apple is a good example, and being an loyal Apple customer I'm going to try to demystify this crazy brand loyalty phenomenon. I personally would buy almost any product that Apple has, just because it's Apple and I know they make products that I like. Though, I know a lot of people wouldn't. This means that in 2012 I will most likely buy an iPad 3, iPhone 5 and maybe even an Apple TV. It's almost a … [Read more...]
Marketing lessons from Mitt and the $10,000 Bet
December 15, 2011 by 1 Comment
The big social media takeaway from last weekend’s Republican debate in Iowa was Mitt Romney offering Rick Perry a $10,000 bet on a policy position. But the moment also provides 3 great lessons for marketers. Context is critically important. One of the first lessons we learn is the importance of context – there is a time and place for every message. Anyone caught passing a note to the cute girl in the front row in first grade and facing the embarrassment of having the note read aloud … [Read more...]
Sustaining The Brand
October 24, 2011 by 1 Comment
Here's an excellent Sustaining The Brand post by RJ. Brush, Rinse, Repeat. Practice doesn’t make perfect, it makes permanent. Whatever we are involved in, our work, sports, or relationships, there is great value in consistency. When it comes time to sustain a brand, it is all about remaining true to the promise you have made to the reader, and to repetition. Be who you are all the time. Think again of the brands that you most admire. Does Starbucks serve soda? Does Southwest … [Read more...]
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