Affiliates make a living connecting interested buyers and sellers. At Daily Conversions, our goal is to increase your success, both in attracting more of your target audience, as well as helping to convert more readers to income. Since the business is dynamic, we are kicking off a new series on #AffInsight, helping you profit from the latest technical and business developments. Up first – Cookies. First the basics – most affiliates use cookies to track leads and sales through affiliate … [Read more...]
THE 15 GUIDELINES (#15): CREATE A SMILE
May 8, 2013 by Leave a Comment
Does reading your content create a smile - on you? Life is way to short to dread the work we are called to do, so as you practice the art and hard work of writing for response, be sure you are enjoying yourself. We’re completing a series of 15 critical marketing tips for Internet and direct marketers. And #15 is to Have fun. Years ago I worked as a disk jockey in radio, and one of the basic training points we learned was to smile as you spoke into the microphone. For some reason, a smile … [Read more...]
THE 15 GUIDELINES (#14): SIMPLIFY THE READER’S JOB
April 25, 2013 by 1 Comment
How much content do you read each day? No – really read? Far too often readers skim material quickly and make a decision to invest more time, or to click or flip to the next thing. We stuff our lives so full that unless a tweet grabs us in the first 40 characters, we’re on to the next one. It’s not about time, it’s about no time. We’re in the midst of a series of 15 critical marketing tips for Internet and direct marketers. And #14 is Simplify the reader’s job by highlighting key … [Read more...]
THE 15 GUIDELINES (#13): PROTECT TRUST
April 23, 2013 by Leave a Comment
eTrust or eFear? According to the USA Today, it may be a function of age. In an article published April 22, a new study from the University of Southern California’s Center for the Digital Future shows that 51% of internet users aged 18 to 34 are fine with sharing information with a company if they get something in return. Yet at the same time, 70% say “No one should ever be allowed to have access to my personal data or Web behavior.” The lesson is clear – don’t violate the trust you … [Read more...]
THE 15 GUIDELINES (#12): SPEAKING WITH &%#$ SYMBOLS
April 19, 2013 by Leave a Comment
Symbols are a $#*+ great way to get attention. And unlike the Sunday comics, do not have to symbolize words better not spoken in mixed company. Symbols cause a reader to pause, to think, to process your content before moving on – all of this increase its impact. We’re in the midst of a series of 15 critical marketing tips for Internet and direct marketers. And #11 is Symbols attract attention and thought. The challenge we all face in writing for 21st Century inhabitants is getting them to … [Read more...]
THE 15 GUIDELINES (#11): WAVING THE PURPLE FLAG?
April 17, 2013 by Leave a Comment
Like words, colors have different meanings in different cultural settings. White symbolizes purity or holiness in the western world, but stands for mourning in China. Red means love or aggression in the US, but is the symbol for mourning in South Africa. Europeans use pink for femininity, except in Belgium where it is used as a symbol for little boys. Use yellow in India and it will be interpreted as sacred. Green symbolizes spring and new life, except in South America where it means death. Pick … [Read more...]
THE 15 GUIDELINES (#10): A PAINFUL BUM IS WHAT?
April 10, 2013 by Leave a Comment
It has been said the US and England are two people separated by a common language. The word bum is a great example – in the US it is an out-of-date word for someone who avoids work and lives off the gifts of others. However, in the UK it describes a part of the human anatomy. So having “a bum in pain” can mean two very different things. As we write for blogs and direct mail, our goal is clear communication. So as we select words, we need to be very careful that our vocabulary is clear. … [Read more...]
THE 15 GUIDELINES (#9): LET OTHERS MAKE YOUR POINT
April 8, 2013 by Leave a Comment
Been there. Done that. Have the T-shirt and the experience to share. And that is exactly what makes case studies and testimonials so powerful. The information they convey is not theory, nor bent from your particular perspective, but rather experiential truth. Lived it, learned it truth. And the resulting impact on your reader is far beyond anything you would achieve in the first person. We’re in the midst of a series of 15 critical marketing tips for Internet and direct marketers. And #8 is … [Read more...]
THE 15 GUIDELINES (#8): WHAT’S THAT YOU’RE SAYING?
April 4, 2013 by Leave a Comment
When adults speak to babies, their vocabulary and tone is noticeably different than when they speak to a judge in court. So when you get ready to speak to your audience, what voice do you use? And what difference does it make? A key to effective communication is to know your audience and to speak to them in a manner that seems natural and unforced. We’re in the midst of a series of 15 critical marketing tips for Internet and direct marketers. And #8 is to Write as you speak. Don’t dumb … [Read more...]
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