It's almost as clear to me as yesterday when a confidant of mine gave me some great advice that at the time was very frustrating and unusual. I was told that I should dumb everything down. Now, this confidant was not in the business at all, didn't really understand what I was doing and frankly I just kind of shrugged and was slightly offended. They went on to say that my stuff was over complicated and that it made little to no sense to them from an outside perspective and that maybe my … [Read more...]
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Conversations vs spam in social media
March 21, 2012 By Leave a Comment
Don't you hate when your just bombarded with garbage on Facebook? I see affiliate networks just mass blasting their offers all the time on Facebook, and I just shake my head. I understand the concept of making sure people are aware of your offers, but just because a few of the top networks do it, doesn't mean it's going to work for you. Can't you use your head a little more and find a way to have organic conversations started instead of just spamming your stuff? I've worked with … [Read more...]
Are your landing pages iPad and iPhone friendly?
March 16, 2012 By Leave a Comment
Apple's user base is only growing and if your landing pages aren't iPad and iPhone compatible then you are seriously behind the times. I'm writing this post from an iPad so I know that Daily Conversions is compatible. With the release of the new iPad which is super amazingly clear there are going to be even more people than ever looking at your stuff, clicking your ads and trying to buy your products from these types of devices. There was once a time that you could get away with not … [Read more...]
Ashton Kutcher has 9.7 million twitter followers but what is his actual reach?
March 12, 2012 By 2 Comments
I'm not that big of a Twitter junkie like some of my friends but I do check it out every now and then. I was recently looking at some posts by Ashton Kutcher (Aplusk on Twitter) because I was curious how well his 9.7 million Twitter followers responded. The results were nothing like I suspected. Ashton was not getting as high of a click through rate on his stuff as I thought he would be. I took a look at 3 recent tweets during the last month that were posted using a bit.ly link which if … [Read more...]
Paying for clicks or playing it safe?
March 8, 2012 By Leave a Comment
I just realized in a recent interview that I did that I've been in the internet marketing game for more than decade now. Wow does time fly. And, I'm still a pretty young guy by most peoples definition of young. The interview got me thinking about how the online marketing landscape has evolved. I was thinking about performance marketing, paying for clicks, paying for traffic in general, and what most of us do online almost every day. Compare what we do to what companies like Coca Cola or … [Read more...]
Has your biz dev team become customer service agents?
March 5, 2012 By Leave a Comment
We recently spoke with dozens of affiliate networks business development team members and we unveiled a startling discovery. It seems that most biz dev teams are being pushed into ongoing "customer service", to the extreme that they can't really do the main focal point of their business development job. It's kind of like when a company hires a consultant and they get pushed into doing project management on a level that's not really a consultants job. I know because it happens to me about … [Read more...]
Opportunists Use Consultants Wisely
February 29, 2012 By Leave a Comment
I was talking to an old friend the other day and the question came up of how I've managed to be so successful in different aspects of my life and business. The short answer is that I've always surrounded myself with really smart people and experts in different fields. The next question asked was how did I meet all these really smart people and experts in various fields? And, that is a really good question. There are several ways that I've managed to meet and in some cases partner up … [Read more...]
Intelligence profiling in Affiliate Marketing
February 23, 2012 By Leave a Comment
Have you all seen the movie Moneyball with Brad Pitt? It's a movie about a baseball manager that uses computer generated analysis to put a team together on a low budget, and they ultimately select players that other teams didn't even want. Teams went on to win the world series using this approach. Ok, so you may know about the movie and how this is used in sports but did you know this approach is used in affiliate marketing? Let's jump back a step and I'll explain to you how affiliate … [Read more...]
How Brazilian Jiu-Jitsu helps my marketing
February 16, 2012 By Leave a Comment
Approximately six months ago I started training (consistently) in what is known as Brazilian Jiu-Jitsu, based on a recommendation of a friend of mine Chris Reichert. Brazilian Jiu-Jitsu or "Bjj" as often nicknamed online is a martial art, combat sport and self defense system that focuses on grappling and ground fighting. It's been made widely popular by the Ultimate Fighting Championship (UFC) and is a very important discipline that Mixed Martial Arts (MMA) fighters must master to be any … [Read more...]
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