I’m in the process of developing some landing pages that are using a real story from something that happened to me in real life, to sell a competitors product. Let me tell you the story and exactly what I’m doing and see what you think.
The story with the horrible truck rental that sprung the idea
The story starts about 4 days ago. You may or may not know, but I’m moving from Boston, MA to Los Angeles, CA this week. I decided to rent a truck and drive with 3 other people. We took the truck we rented and a separate car. So, we rented a truck from a company that I will not yet name (and will not, assuming they mitigate the situation.) But, here’s where the really fun stuff comes in…
Within the first 4 days of our drive, the truck broke down 4 times. Yes, 4 times. Overheating, broken belts, locked pulleys, flat tires, burnt out headlights while driving on a highway with no lights, you name it, it’s happened. So, we are way behind on the trip and have been sitting in hotel rooms everyday as the next issue with this truck happens. They refused to replace it up until today, and only being 400 miles from Los Angeles, we don’t care too much anymore and just want to get there. So much for a fund road trip, we had to go major city to major city to be near repair shops.
So, as I am sitting around in my hotel room waiting for yet another repair that may or may not even happen by the time we have to leave, I get an idea.
How many competing truck rental companies are there, in Los Angeles alone? A quick googling shows that there are hundreds for local moves and dozens for long distance moves.
How can I take advantage of my horror story with this currently unmentioned company?
Bingo. Let’s drive traffic to a landing page telling my horror story and who I recommend as an alternative, and collect a portion of the affiliate revenue. Maybe I’ll even do a video. Maybe I’ll even do it for free so the company can’t try to sue me for damages, even though this is all true events and I have the right to freedom of speech. Anyways on to the experiment part of this that you guys might be able to use in other niches…
All it takes is 10 minutes, I find a dozen companies with affiliate programs, pay per call programs and more in the truck rental biz.
I sign up for 10 different accounts and I start creating the iPhone video telling my horror story of this company. My next step is putting up the landing page and a comparison along with my recommendations for alternatives to this company.
So, my question to you is, would you run this campaign? (Using the name of the company that gave you the lemon truck? Or, would you give them a chance to mitigate the situation by at least offering you a refund for the rental, to help offset your days of delays and additional hotel costs? (For my situation, keep in mind that I’m already over 2x the cost of the rental truck in fees that have accumulated because of the truck breaking down 4 times.)
What would you do? Launch the smear/affiliate campaign now or give them a chance?
Anyone other niches you could see this working in to make a profit? Would you have the pellets to actually do it?