Here’s a niche idea on how to scale up a Facebook campaign. Watch the video below.
Watch the video and give it a bit of thought. It’s a technique that I use myself (involving Email Marketing) to really be able to go beyond a particular demographic or segment of keywords in my marketing.
The technique allows you to target people that don’t even consider themselves all that relevant for your particular product or offer that you are advertising. But, in the end, through this technique they’ll start to see how this product might be for them over a couple days of super easy down to earth, personal emails that you’ll send them through your opt-in list.
Check out the video:
I love that you actually said, “I don’t want to get into split testing, I’ve been doing that too much lately.” One of the single most important things to drill into haha.
Haha, ya. I just don’t want to make every single post about split testing, even though I am obsessed with it and everyone else should be too.
What we’ve found is the problem with using “just any image” to get attention of the user is a drop in conversion. For example if you have a picture of a pretty curvacious woman, sure your CTR will skyrocket but then the user is hoping to see more curvacious women on the next page. When they get to your “software box” landing page, they are gone in a matter of miliseconds!
The key is to have a relevant image that also grabs the user’s attention, and therein lies the challenge.
Thank you. This is a great post and video. I am trying to get this kind of thinking across every day. Glad to see other people think in the same terms of building demand through increased knowledge in something through e-mail.
You Rulez man!
I like your posts
thank you!
K from Israel