If you are buying traffic to an opt-in page, you probably want to track which keywords/ad groups are getting the actual opt-ins. Here’s a really easy way to do that.
It’s actually very easy to put a simple PHP code on your site and put variables right in your URL.
If you’re doing a Facebook campaign for example, you could do something like this so that the variable “group1Facebook” passed to your opt-in form (so that you know that group1 on Facebook got you those opt-ins):
http://www.dailyconversions.com?adgroup=group1Facebook
If your traffic source has a dynamic way to implement a keyword tracker, you could do that too:
http://www.dailyconversions.com?kw={keyword}
Now, it’s as simple as this to make that code link up with your opt-in form.
Go to your opt-in form and find the ad tracking variable:
<input name=”meta_adtracking” type=”hidden” value=”hometopright” />
Now, change that to:
<input name=”meta_adtracking” type=”hidden” value=”<?php echo $_GET['kw']; ?>” />
This is assuming the kw is in your URL. That could be replaced with anything you want. The data the variable contains is what’s most important to you.
Now that you are sending this data to your email marketing provider, you can run a report on their system and find out exactly what keywords or ad groups are generating the opt-ins.
The very basic keyword tracking system that I started on as well. Now we have all sorts of tools that can tell you things. I have a buddy that uses aweber for tracking. He makes a bunch of extra hidden items.