Today I received one of the coolest automated emails I’ve seen in a long time.
They found a way to use humor and engage their customers by creating a funny name and funny speech pattern for their automated emailing software.
Check out the email I got the other day when ordering business cards from moo.com:
I’m Little MOO – the bit of software that will be managing your order
with moo.com. It will shortly be sent to Big MOO, our print machine who
will print it for you in the next few days. I’ll let you know when it’s
done and on its way to you.
If you’ve imported your images to MOO from another site, please make
sure you don’t remove or change the photos you’ve chosen from that site
until this order has been printed, or some pictures may come out blank.
(If you’ve uploaded them directly to MOO, then there’s no need to
You can track and manage your order from the accounts section at:
Estimated Arrival Date: Wed 22 Dec 2010
Remember, I’m just a bit of software. So, if you have any questions
regarding your order please first read our Frequently Asked Questions
and if you’re still not sure, contact customer services (who are real
Little MOO, Print Robot
“We love to print”
Wow, this is truly one of the most engaging automated emails I’ve read in a while.
In a nutshell:
- They are engaging customers by talking about Little MOO and Big MOO and talking in the first person as if it’s the Little MOO software talking to them.
- The whole honesty thing telling customers that it is in fact automated while at the same time having a cool name for their robotic cow Little MOO and Big MOO, makes it really fun to read the email.
- They’ve gotten us all to read the email and now we are more engaged.
- Maybe we are more likely to buy products from them or read more of their automated emails in the future from “Little MOO” or “Big MOO”.
This is so cool and I really wanted to share it with you guys. eCommerce especially should be doing all sorts of stuff like this to engage their lists.
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