Facebook Ad Guideline Changes Create Opportunity

Facebook recently slapped us marketers by changing their Ad Guidelines. They implemented a number of changes that make it harder and harder to advertise affiliate offers and various products on Facebook. There are more rules, stricter guidelines and a lot more generalized craziness that basically point the finger at Affiliate Marketers. Affiliate Marketers were especially hurt by this because of the new guidelines which were aimed at us, so it seems. It seems Facebook is taking a strong stance against most of the more aggressive affiliate marketing offers and ways in which they have been successfully promoted in the past.

Now it’s not all bad news. What does this mean exactly? What happened when Google laid down the law on most of the more aggressive Affiliate promotion methods? The competition died down and the smart ones made a lot more money.

Not only did the competition die down. It created a boom of people that began creating higher quality products and finding ways to sell their products because of the lower competition and less garbage floating around in the ad space. The less garbage and shadiness going on,  the less people become “ad aware”, IMO.

What does this mean for me and you? It means that the marketplace (ad space) is wide open for high quality product owners and innovative affiliate marketers to start new products/campaigns and sell like never before. It’s also a great time for things like membership sites (of high quality) to be promoted in innovative ways. It’s a great time to BUILD LISTS. It’s a great time to make money in general, because a lot of the affiliate marketers that were taking advantage of Facebook in the past, are moving on to other things or taking a break.

Less competition, less shady promotion going on opens the doors right up to high quality affiliate marketers and product owners that are promoting in new innovative ways.

The new guidelines do not take away much in terms of creativity. If you want to do what everyone else has been doing, then you probably won’t even get your ad accepted. But the doors are wide open for innovation. Finding new innovative ways to bring in customers is the key moving forward.

The sole purpose of your ads on Facebook should be to get the users attention, create an interest/desire for the product and finally get them to take action (click the ad). If you are trying to do any more than that you have a major problem with your strategy. The argument could even be made that you simply want them to click your ad without creating desire. That’s a more advanced topic for another day, regarding how to convert semi-blind traffic by getting them to click an interesting image (can be very difficult unless you really know your demographic).

What I want you to take from this is that you shouldn’t think of Facebook as a dead zone. In fact, a lot of marketers will tell you that Facebook is DEAD so that they can make all the money in the world, with no competition. They are banking off the negative media associated with Facebook Ads based on the recent guideline changes. I’m here to tell you the truth that there is plenty of money to be made still. It’s just that how you are going to have to do it, is different.

It’s the perfect time to create a product. Whether it’s a simple eBook on a subject you are familiar with, a physical product or a members only website for golf tips – there’s money to be made. It’s not very complicated to setup hosting, a PayPal account and start selling an eBook or Video series on a website. If the product is high quality enough then you won’t need to a whole lot of “hard selling”.

My challenge for you is to pick your most favorite pass time activity that you are knowledgeable on and make an eBook, Video or even just a website with ad space for sale and try to make some money. Gradually, expand and create a newsletter and offer a product, if you aren’t already.  After you get some success, start tweaking your “sales” page and eventually move into buying traffic on Facebook for the product. If you don’t get success, shoot me an email and show me what you have . I’ll give you some free tips.

You can make a lot of money as a product owner. With the changes on Facebook it’ll be cake to sell a high quality product that fits in their guidelines. I’ve been saying it for years and it’s becoming more and more true. It’s all about promoting the high quality products regardless if you are an affiliate or a product owner. It’s time to create, innovate and promote high quality products in new ways that we should have been doing all along. The future is all about quality. Promote high quality products in new ways and you will find success.