This is a guest post by Ian Fernando.
Facebook is being talks lately about why it is the most prestigious way to market on the internet. Most do not give you the breakdown as to why Facebook is the way to go. You get the traditional it is better than Google, easy to use than Google, Google, Google, Google.
That is all they compare it too, but numbers are what marketers and advertisers want. So I decided to breakdown the numbers provided by Facebook themselves and why it is important t advertise on Facebook base off actual facts and numbers.
Users on Facebook
There are more than 400 million users on Facebook, which 50% of users log on in any given day.
400 million users on Facebook, that alone is huge and woulnt it be great to just get 1000 users to look at your website, company, product, etc? What can 1000 new visitors do to your site?
The interesting part is 50% of them log into Facebook on any given day. This means 200 million are active o Facebook. These users browse, plant tomatoes in their Farmville, chat, and update their status. Users are active on Facebook, which means you want to get them to interact with your product or website. Even if 50% of 200 million is a sufficient amount of traffic for anyone and there is a lot that can be shared.
Users spend 500 billion minutes per month on Facebook.
While users are poking other users, the average user spends 500 billion minutes per month. This means they are active and being active on Facebook means they are constantly exposed to your ads. Ad exposure is important because it can build brand recognition.
More eyes to your ads means the better chance of your ads being clicked on. The problem is getting a sharp and attractive image to get someone’s attention with a solid ad copy for them to click on.
What if you can leverage every minute someone spends on Facebook and transfer that over ot your website, can you say your business will be booming?
Activity on Facebook
160 million objects users interact with, pages, events, groups, etc.
Facebook is a social platform so users are always interacting with the website. You probably joined a fan page similar to this “Fan of Eating only the Marshmallows from a Lucky Charms.” Users are imaginative on Facebook and create likes and fan pages for everything. Wouldn’t it be cool to get just a small percentage to be a fan of your website or company?
Events and groups are also very popular within Facebook. A lot of users are now using Facebook events instead of scheduling an event via their calendar or using a third party service prior to Facebook.
25 billion pieces of content are shared each month.
Being a social platform, sharing information is viral. Word of mouth marketing Is powerful than standard direct marketing. Having users share their interests and likes with others make recommending a product or service gives more direct exposure than any type of marketing.
Is your content included in the 25 billion pieces of content being shared on Facebook every month?
Global reach
Facebook is translate in 70 different languages
This means 70 different types of ads translated in 70 different languages, attacking the demographic at the language level. This just means more opportunities to explore and intercept. Write an ad in Spanish, Russian, French, etc. This just means a more versatile market for you.
70% of Facebook users are outside the United States
With language being distributed on Facebook, it makes you think what percentages of users are in the United States. Only 30% of the 400 million users are in the United States. The other 70% are outside of the United States, which again means a great way to utilize the international traffic.
This also means you are losing 70% of your money by not investing and exploring international traffic on Facebook. If you are promoting within the United States, which is the default on Facebook, you are only making 30% of your return. Think about that.
Conclusion
Facebook is a traffic source which you need in your arsenal. These numbers are taking directly from Facebook themselves and I just broke down the reality to it. Google recently has been getting scared at these stats, knowing it can surpass them one day.
If Google is getting shaky about Facebook, don’t you think you should share some interests in its advertising platform?
Just imagine 50% of 400 million users to your website which 70% of those are just international users who spends 500 billion minutes and share 25 billion pieces of content each month!
Wouldn’t you want at least .01% of that traffic?
About:
Ian Fernando is an entrepreneur and affiliate. With the rise of Facebook advertising, Ian has recently released an eCourse which shows the ins and outs of Facebook Ads called Infinite FB, Total Understanding of Facebook Ads.
WOW is about all I have to say to those numbers.
No wonder Zuckerberg is worth Billions
Facebook followed the get big first and then monetize later model. But compared to Google they’ve tinkered way too much with the interface. Google’s strength is it’s clean design and simplicity while Facebook used to have that (especially compared to Myspace) but these days FB is a bit scattered as they try to be all things to all people. Google has all it’s properties linked but separate, while FB just lumps it all together.