Even though the company has been around since 2006, there’s a buzz about Trafficvance on the major affiliate marketing forums. So what’s the big deal?
Well, Trafficvance promises to deliver uniquely high converting traffic to your landing page. They do this by showing your ads to customers who’ve downloaded their gaming software and who’ve also agreed to view advertising material.
The clever part is this: these gaming apps also contain tracking code to gather information about the customer’s browsing habits, which enables Trafficvance to show your content to exactly the right people. As you would expect, this strategy has exciting implications for your ROI.
Which Campaigns Does Trafficvance Support?
When you sign up for Trafficvance, you have a choice of two different ad types: textlink ads and targeted interstitials. Which one you choose will depend on whether you prefer to run your campaigns on a cost-per-click (CPC) or cost-per-view (CPV) basis.
With textlink ads, your campaign is brought right into the content your customer is engaging with. You bid on keywords, and when those keywords show up in content they’re presented as hyperlinks. The customer must scroll over the link to see your ad. You won’t be charged unless the visitor clicks through to your landing page.
One nice thing about textlink ads is that they’re available in a number of formats, from a simple text-based balloon to audio and video. This enables you to choose how to deliver your message.
Targeted interstitials is a technical-sounding name for something you’re already familiar with: pop-ups. These are served in a substantial 600 x 800 pixel window whenever your potential customer types one of your campaign keywords, URLs or keyword phrases. As with textlink ads, you can present your message in any format you like. Targeted interstitials are charged on a CPV basis.
Is Trafficvance Suitable For All Affiliate Marketers?
The first thing to point out is that Trafficvance isn’t the most open-access platform out there. It requires a $1,000 US deposit just to sign up, and you need to pass the company’s vetting procedure before you can launch any campaigns. But if you have the initial investment capital, there are three big reasons to go ahead.
Premium Audience Profile
Trafficvance delivers traffic from Gamevance, a gaming website whose audience is largely married women aged between 35 and 44, a demographic famous for online shopping. The gaming site is also used by what Trafficvance describe as ‘male urbanites’ – sounds a lot like hipsters – who resort to online shopping as a timesaving measure.
It’s a demographic that sounds like an affiliate marketer’s dream come true, and one which appears to fulfil the company’s promise of a market-beating ROI.
Quality of Traffic
Each one of the potential customers driven to you by Trafficvance has at the very least opted in to receive ads in return for free gaming apps. In the case of textlink ads, they’ll also need to scroll over your linked text, read your ad and then click through to your landing page. Trafficvance claim that this series of hurdles results in better quality traffic and higher conversion rates: apparently up to 12% in some cases.
Here’s the real gold nugget: not only are you able to target traffic using keywords, keyword phrases and URLs, you can take advantage of over 75 pre-selected categories (aka verticals). Additionally, you can choose to run your campaigns at a particular time of day or during certain days of the week, to make sure you reach the customers you need to reach. Finally, not only does Trafficvance offer traffic from the USA and Canada, it covers audiences in Europe, Scandinavia, South America, Australasia, South and South East Asia.
Getting Started With Trafficvance
Once you’ve filled out the application form and deposited your $1,000 US, you’re ready to start building your campaigns. You’ll do this via an easy-to-use online dashboard, which walks you through the process in around eight straightforward steps. Be warned that before you can run campaigns you’ll need to fax or email a copy of your photo ID and credit card to Trafficvance, then wait for approval.
Although this process seems like a lot of fuss and bother, affiliate marketing forums are unanimous in their praise of this platform. If you want high converting traffic, it’s clearly worth making the extra effort.
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