One of the most common mistakes amateur marketers make is being too broad in their advertising campaigns. “I want EVERYONE to see this. It benefits everyone.” Yeah, okay, good luck. Unless you have a shitload of money to invest for testing, I’d suggest that you target your ads a bit more.
First of all, EVERYONE is NOT interested in what you have to offer, that’s just how it is, no matter how great you think your product or service is. Second, even if you do have a large demographic, break it up into niches, and market it differently to those niches.
I mean, in the good ‘ol times, you’d buy a billboard ad, or maybe bus stop ads or an ad in a big print magazine. The thing was, you’d spend tons of money without really knowing if it would pay off. Then came the web, with the possibility of literally laser-targeting your audience, plus the possibility to target only people that are actively searching for your product, service or keyword. Talk about revolution! Then why the heck are people still failing and targeting too broad? Beats me.
So what the heck am I talking about? Well, let’s take something that everyone knows sells like butter online – weight loss products. An amateur would say “I wanna market it to all the fat people, so that’s what I’m gonna do.”
Well, would you use the same marketing approach for Hilda, 52 years old and Charles, 23 years old? I don’t think so. You need to target specific demographics, and then answer their problems. Hilda and Charles DO NOT have the same problems in life, let me tell you that. When I run health product campaigns, I have somewhere around 10-20 approaches, depending on what kind of traffic I’m running.
Same goes for f.ex. CPV (PPV) traffic. Do you think that just because your network has an iPad offer, you’ll be banking by bidding on Apple.com? Nah… First, that’s what about 1 million other marketers thought, and sure, the first couple of them probably did bank, but you are way late now. Second, you’ll get the people looking for an iPhone, for a Macbook, or whatever else they have to offer at the store. It’s just not targeted enough.
Use Google, and perhaps Bing, check what results you get for review pages, for other online shops etc, and bid on them instead. This will make sure that the people visiting those links are interested in just that product, and no, it doesn’t have to be an iPad, it could be whatever in any niche.
Same with social networks, such as Facebook or Myspace. Target your campaigns to different demographics, make different ads and different landing pages, speak their language, do some research, answer questions they have and solve their problems. THAT will make your campaigns convert. Don’t just blast it out just because it says “180 million users will see this ad.”
This is of extreme importance when building lists, because like you’ve probably learned from our posts now, you want people that are going to be repeat customers, and quality leads comes from targeted traffic, whatever platform you use.
you always have such interesting posts man good job