The answer is generally that they will go very far.
Most affiliates are in the mindset that they will do whatever it takes to get the sale or generate that lead.
In many industries thats a good thing. Maybe it’s a good thing here, for the affiliate. It’s certainly good for their bank account.
Networks and advertisers are taking the big hit. Sure the affiliate will also be punished if the FTC comes knocking but the advertiser could end up having to pay back every dollar ever made.
This goes back to the age old affiliate trend of copying what the guy before them has done. And a lot of guys started with very risky landing pages and otherwise shady tactics, and they just never bothered testing it in a compliant manner. But that’s not to say that it wouldn’t work.
I see things all the time that make me go “hmmm…” Just the other day I saw an ad on Craigslist for a basic item that I wanted to buy locally, and I responded to it via email. I immediately got back a response promoting a penny auction site. It was clearly an affiliate blasting out ads all over Craigslist to make some $. He had an over the top pitch on how you could get the item for $2. Ya right.
I’m curious how far you guys have gone to get conversions? And if not personally, what have you seen out there that makes you go “hmm…”