Let’s face it, it should be no surprise to most of you that there are serious FTC concerns these days, especially with continuity type offers. The concern is not only with the advertiser, the affiliate can be held accountable too.
And, in many ways I don’t blame the FTC for going after people based on some things that I’ve learned over the years about this industry.
The way that affiliates promote offers pretty much since the beginning has always been about “what can I do to make it sell, regardless” and this way of selling to customers is what makes the advertisers forced into a situation where they have to employ tactics to reduce refunds from customers that have been lied/tricked/deceived to an extent.
Now, that’s not saying that all affiliates and advertisers are shady, I’ve known many that are not or don’t want to be.
Over the course of the next few weeks I’m taking a close look at some random affiliate and advertiser landing pages and going to break them down depending on the particular niche of what the FTC might come talking (or suing) you about.