This is a guest post by Ian Fernando. Facebook is being talks lately about why it is the most prestigious way to market on the internet. Most do not give you the breakdown as to why Facebook is the way to go. You get the traditional it is better than Google, easy to use than Google, Google, Google, Google. That is all they compare it too, but numbers are what marketers and advertisers want. So I decided to breakdown the numbers provided by Facebook themselves and why it is important t … [Read more...]
Small Volume High Price vs Large Volume Low Price
June 28, 2010 By 5 Comments
A couple of projects I've been working on lately have made me think really hard about these two vastly different strategies. If you are promoting a low price product, you're going to need a lot of volume to make a high profit with it, obviously. With a huge volume / low price point or payout you need to: Pay for data transfer for your landing pages or products. Have high volumes of traffic that won't run out suddenly or require constant scaling issues. An automatic product that … [Read more...]
The Missing White iPhone 4 – Marketing Tactic or Mistake?
June 23, 2010 By 4 Comments
Apple is up to it again. They did a pre-launch just a few weeks ago of the new iPhone 4. They put a bright shiny image of the WHITE iPhone 4 right next to the black one. However, there has been no information posted on how to buy the white one, just the black one. No other information available up until today that is, where they released this press release: http://www.apple.com/pr/library/2010/06/23iphonestatement.html White models of Apple’s new iPhone® 4 have proven more … [Read more...]
What do you want to know about List Building?
June 21, 2010 By 2 Comments
I'm in the process of putting together a new really high end List Building guide. I'm looking for feedback as to what specifically gives you the most trouble and confusion when trying to build your email lists? Be as specific as possible and I'll be sure to address all of your list building concerns in my new guide! … [Read more...]
Solo vs Team
June 17, 2010 By 2 Comments
Tonight is Game 7 of the NBA Finals. My home team Boston Celtics vs Los Angeles Lakers at the Staples center in Los Angeles, CA. From a Marketing standpoint, the Lakers are generally selling more clothes and making more money. It's not only because LA is bigger than Boston it's also for another reason. L.A. has a hero in Kobe Bryant. Whereas, Boston has several heros but no 1 hero as big as Kobe Bryant. Boston plays as a unit and arguably that's a better strategy than relying on 1 … [Read more...]
Q&A with Jonathan Volk from FB Ads Guide
June 16, 2010 By Leave a Comment
Busy day. We just finished a Q&A with Jonathan Volk and it went great! It was an exclusive Q&A for all List Playbook members. We mostly talked about advertising on Facebook and how it relates to list building and affiliate marketing. He gave some really nice tips and information. He re-affirmed everything I've been preaching about list building. Practices that he is now starting to use more and more in his marketing. I highly recommend you guys check out FB Ads Guide and then … [Read more...]
Negotiating a Media Buy
June 15, 2010 By 1 Comment
A lot of people have been asking me lately how I negotiate my media buys. First and foremost, I find it easier to deal with someone that you know or have had some sort of past communication with. The first tactic that you can employ would be to simply ask for a discount. Often times, if you have had some sort of past communication they will offer you a good rate right off the bat, negotiation over. But, if you don't get your desired rate right off the bat then it's time to use some … [Read more...]
Tap Into The Spanish Market And Increase Your Income
June 14, 2010 By Leave a Comment
Hey guys, today I want to talk about entering the same market you’re already in, but in a new language. It’s amazing how many people limit themselves to the English speaking markets, and by doing that, you’re missing out on tons of money and opportunities. Did you know that the online market for the latin American population just in USA is a billion dollar market? And exactly how many dollars are you making from that market? Yeah, I bet 99% of you answered “zero” to that question. … [Read more...]
Facebook Ads Guide – Jonathan Volk Over-Delivered Big Time
June 11, 2010 By Leave a Comment
Jonathan Volk over-delivered big time on his new Facebook Ads Guide. It's quite THE guide for Facebook advertising. I'm not even using an affiliate link, it's just that good. After reading the guide I asked Jon if he wanted to jump in on our weekly List Playbook webinar and he agreed. I want all my students to have a chance to pick his brain. He'll be joining us live on Wednesday for List Playbook students only. His guide is actually something that's REALLY high quality... I would … [Read more...]
How to blank your referrals
June 10, 2010 By 7 Comments
Why would you want to blank your referrals? If you don't blank your referrals the affiliate network and the advertiser are seeing exactly where your traffic is coming from! Hello!? Why would you want to give them the pin to your ATM card? If they know where your traffic is coming from, chances are that they know how you are getting traffic and what landing page you are using. Giving away that information is suicide! So, let's hash this out: You are a middle man... They have all of … [Read more...]
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