Facebook Helps the Red Cross

Facebook Helps the Red Cross

When disaster strikes, the Red Cross is usually fast at hand. As a resident of California, I’ve seen first hand its ability to care for people displaced by earthquakes, wildfires and other disasters. But now, social media is looking to join the team, specifically through a new announcement where Facebook helps the Red Cross. When disaster strikes, the first thing humans do is scramble for safety. Get out of the path of trouble and seek shelter and food. But then starts the scramble of … [Read more...]

Invisible Video Ads Are Threatening Affiliate Businesses

Invisible Video Ads

As affiliate marketers, most of you are paid upon the viewing and future action of a user. They see your content, see, hover or click on an ad, and ultimately that event is monetized to you via cash. The affiliate market has been under attack by various ad networks and advertisers over the past few years, but now a new problem has arisen from our ranks. Invisible video ads are threatening affiliate businesses. Wenda Harris Millard, COO of advertising consultancy Medialink, estimates that up … [Read more...]

Facebook’s Tracking is Raising Concern

Facebook has unleashed a number of new, more powerful tools for digital advertising in the last few weeks. But one that is causing concern from websites and publishers is its increased desire to follow a user across the Internet. As a result, Facebook’s tracking is raising concern about how much information to share. In fact, it appears some sites are now actively holding back information from Zuckerberg’s team. Tracking websites visited by its users has long been a staple of Facebook. This … [Read more...]

New Media Tools for Gauging Magazine Online Readership

Tools for Gauging Magazine Online Readership

Print publications face a significant question about their readership. As newsstand and subscription numbers drop, some of those eyeballs are transferred to online versions. But exactly how many? And are those readers as attentive to ads as offline viewers. To help answer these questions, during Advertising Week’s annunal conference late last month, new media tools were launched for gauging magazine online readership. Driven by the Association for Magazine Media (AMM), the industry’s leading … [Read more...]

Pregnant? Facebook is Not Right for Notification

Pregnant? Facebook is Not Right for Notification

Social media has replaced a number of other forms of communication. For example, some friends of mine used it to announce to the Grandparents and all of their friends simultaneously that their daughter had been born. Now comes a court ruling that asserts – are you pregnant? Facebook is not right for notification. During a custody battle between the biological father and his child’s adoptive parents, the Oklahoma Supreme Court ruled this week that the baby’s unwed mother did not properly … [Read more...]

Where Have All the Internet Guardians Gone?

Where Have All the Internet Guardians Gone?

The power of the Internet lies partially in its ability to connect anyone to anyone. Yet over the last few years, as we’ve previously documented, governments from around the world have been at work to change control of Internet network addressing, creating the ability for certain leaders or countries to simply “opt out” of the world wide web. After Silicon Valley pushed back hard in 2012, the US Government stood up against the International Telecommunication Union (ITU) and the transfer was … [Read more...]

When Should You Send That Email Blast?

When Should You Send That Email Blast?

What day of the week is best to send an email to your target customers? In the early days, the thought was to avoid Monday and Fridays – two days when people are returning to the office and starting to dig themselves out of the work leftover from the previous week, or telling themselves that a project can best be started on Monday after a full weekend of rest. But with mobile devices, the logic has changed. So, when should you send that email blast? eMarketer offers insight in its new report … [Read more...]

B2B Marketing now Demands Insights

B2B Marketing now Demands Insights

What are you building your B2B content around in 2014? For maximum effectiveness, your goal should be the inclusion of key insights, or so reports Corporate Visions. Its recent report shows that B2B marketing now demands insights - over 80% of all B2B content uses context-based facts. According to its data, there are 4 types of insights: Anecdotal – those that reinforce key messages around best practices, lessons learned and new operating frameworks based on work in the field; Visionary – … [Read more...]

GoodWorld – Hashtags to Help

Hashtags to Help

These days there are lots of ways to help. Text a message to the Red Cross and have the donation show up on your phone bill. Buy a gift for a military man or woman at the airport and its automatically added to your receipt. My public radio station, KCLU, now has the ability during pledge drives to text you the link to its mobile site. And now, a new startup is looking for hashtags to help. If a charity has registered with Washington, DC based start-up GoodWorld, interested donors can use the … [Read more...]

Quizzes – Golden Prospectors for Your Data

Quizzes – Golden Prospectors for Your Data

How many quizzes do you find yourself taking each day? Or is that itself the start of a quiz question? If you think quizzes are popping up more often, you’re absolutely correct. And the explosion is drive by their effectiveness. It turns out quizzes are the golden prospectors for your data. It is surprising what people will offer to figure out what kind of state, fruit or Star Wars character they are. Today, a quiz is one of the most effective ways to gather detailed data on a user, creating … [Read more...]