Thanksgiving Turkey Tips

Thanksgiving Turkey Tips

In honor of Thanksgiving cooks in the US this week, here are Thanksgiving Turkey Tips from the California Poultry Federation. Happy turkey day! MODESTO, Calif., Nov. 2014 -- Whether it be surfing the Web or dialing a toll-free phone number, California consumers will have plenty of help this holiday season in preparing the perfect Thanksgiving meal. The California Poultry Federation (CPF) offers a convenient one-stop location on its website for those consumers looking for timely tips on … [Read more...]

How Confident are You in Measuring Mobile Ad RoI?

Measuring Mobile Ad RoI

As data about 2014 budgets start to appear, it is clear nearly all marketers increased their spending on mobile ads. Forrester Research claimed in a June study that the number of organizations with increased spending on mobile was 93% worldwide. Personally, I double a number that quite that large, but the trend is clear. To quote The Who, we’re all “Going mobile”. But how confident are you in measuring mobile ad RoI? Can you defend the greater investment with more than “it feels like a no … [Read more...]

Small Business Buyers Demand Reviews

Small Business Buyers Demand Reviews

If you are a B2B marketer trying to win small business buyers, how do you cut through the clutter of other marketing mediums and messages? It turns out, small business buyers demand reviews – third party voices that reduces their risk. A September 2014 study by The Alternative Board reports nearly half of small businesses worldwide said that when making a major purchasing decision about a new product or service, other business owners using the product or service were the most helpful human … [Read more...]

Video Connects with B2B Executives

Video Connects with B2B Executives

How does your company get to the person in the corner cubicle? That seems to be the magic question for a lot of B2B marketing people, as the order comes from on high to deliver the message and gain leads a bit higher up the management food chain. Well, new research shows that video connects with B2B Executives. A recently released a survey of various B2B marketing techniques and how effective they were deemed by their users. And the results are very interesting. The top 3 used tactics for … [Read more...]

Cyber Experts Predict an Attack Worth Billions of Dollars Coming by 2025

What if the Home Depot, Target and State Department attacks were just warm-ups? Turns out a recent Pew Research survey says more than 61% of cyber experts predict an attack worth billions of dollars by 2025. Think hundreds of millions of credit cards, or perhaps a significant shutdown of US electric infrastructure. The potentials are as multiple as they are scary. These technology experts expect a "major" cyber attack somewhere in the world that will cause significant loss of life or property … [Read more...]

Facebook: Corporations Must Pay

Corporations Must Pay

Good news, bad news from Facebook. Corporations will no longer be able to leverage Facebook pages into free corporate promotional ads in your news feed. But that won’t lead to more news and fewer ads in your newsfeed. But going forward, corporations must pay starting in January. The announcement was made late last week, with the goal to make the news feed more “personal, relevant and useful.” The ads have long been placed in the feeds of fans of a company page at no charge to the … [Read more...]

Bricks for Clicks? – Malls Become Data Centers

Malls Become Data Centers

Much has been written about retail moving from the physical space of “bricks” to the virtual space of “clicks”. But now more than just consumers are making the shift. Except this time it’s bricks for clicks, as malls become data centers. Across the country, empty retail and mall space is being repurposed as the home of computer servers – from Sears to Data Centers so to speak. Venyu Solutions LLC is a data center operator taking advantage of this trend. They are deep into remodeling a former … [Read more...]

Will Advertising Ultimately Drive Net Neutrality?

Will Advertising Ultimately Drive Net Neutrality

The FCC is actively considering new regulations to oversee the Internet and ensure access to services remain “fair and competitive” to consumers. So far, the discussion has centered on access to content, but what if the real battleground is ads. Will advertising ultimately drive net neutrality? Many internet companies, including Google, Facebook and most mobile apps provide services and generate revenue from advertising inserted in the content delivered to the user device. But what is the … [Read more...]

TV Ad Revenue Down Again, Dollars Flow Online

Dollars Flow Online

Reporting on obvious trends sometimes seems too easy. As we have been reporting for some time, more and more advertising dollars flow online from TV. The latest news out last week is the trend continues. Ad buyers and media analysts are both reporting that there was no upturn in TV ad spending in Q3 2014, even in light of the new television season and political advertising. Specific weakness was cited in the entertainment and automotive sectors. Standard Media Index, who collects data on … [Read more...]

Welcome Soltra Edge – CyberSecurity for Banking

Soltra Edge

A key theme for the last six months has been the increasing number of cyber attacks and breaches occurring with credit cards and financial services companies. For all the benefit of moving our purchasing online, hackers are creating concerns and fear that could serious damage the industry. So into this breach, (pun intended), welcome Soltra Edge. Soltra Edge is a set of tools that financial institutions have been using to fight hackers, and is being released cooperatively by Depository Trust … [Read more...]