Pregnant? Facebook is Not Right for Notification

Pregnant? Facebook is Not Right for Notification

Social media has replaced a number of other forms of communication. For example, some friends of mine used it to announce to the Grandparents and all of their friends simultaneously that their daughter had been born. Now comes a court ruling that asserts – are you pregnant? Facebook is not right for notification. During a custody battle between the biological father and his child’s adoptive parents, the Oklahoma Supreme Court ruled this week that the baby’s unwed mother did not properly … [Read more...]

Where Have All the Internet Guardians Gone?

Where Have All the Internet Guardians Gone?

The power of the Internet lies partially in its ability to connect anyone to anyone. Yet over the last few years, as we’ve previously documented, governments from around the world have been at work to change control of Internet network addressing, creating the ability for certain leaders or countries to simply “opt out” of the world wide web. After Silicon Valley pushed back hard in 2012, the US Government stood up against the International Telecommunication Union (ITU) and the transfer was … [Read more...]

When Should You Send That Email Blast?

When Should You Send That Email Blast?

What day of the week is best to send an email to your target customers? In the early days, the thought was to avoid Monday and Fridays – two days when people are returning to the office and starting to dig themselves out of the work leftover from the previous week, or telling themselves that a project can best be started on Monday after a full weekend of rest. But with mobile devices, the logic has changed. So, when should you send that email blast? eMarketer offers insight in its new report … [Read more...]

B2B Marketing now Demands Insights

B2B Marketing now Demands Insights

What are you building your B2B content around in 2014? For maximum effectiveness, your goal should be the inclusion of key insights, or so reports Corporate Visions. Its recent report shows that B2B marketing now demands insights - over 80% of all B2B content uses context-based facts. According to its data, there are 4 types of insights: Anecdotal – those that reinforce key messages around best practices, lessons learned and new operating frameworks based on work in the field; Visionary – … [Read more...]

GoodWorld – Hashtags to Help

Hashtags to Help

These days there are lots of ways to help. Text a message to the Red Cross and have the donation show up on your phone bill. Buy a gift for a military man or woman at the airport and its automatically added to your receipt. My public radio station, KCLU, now has the ability during pledge drives to text you the link to its mobile site. And now, a new startup is looking for hashtags to help. If a charity has registered with Washington, DC based start-up GoodWorld, interested donors can use the … [Read more...]

Quizzes – Golden Prospectors for Your Data

Quizzes – Golden Prospectors for Your Data

How many quizzes do you find yourself taking each day? Or is that itself the start of a quiz question? If you think quizzes are popping up more often, you’re absolutely correct. And the explosion is drive by their effectiveness. It turns out quizzes are the golden prospectors for your data. It is surprising what people will offer to figure out what kind of state, fruit or Star Wars character they are. Today, a quiz is one of the most effective ways to gather detailed data on a user, creating … [Read more...]

How Much is Your Online Data Worth on a Balance Sheet?

How Much is Your Online Data Worth

Knowing about you is valuable to advertisers. But how valuable? Companies that sell online data have no standards or guidelines to use in setting pricing, so fees vary widely based on the specific pieces of information that clients are looking to use. So, how much is your online data worth on a balance sheet? The question of how a company should value your data (and that of your closest 20 million or so friends) on their financial statements is now front and center. The Wall Street Journal … [Read more...]

Facebook: Great for Ads, Bad for Ads

Facebook: Great for Ads, Bad for Ads

Dickens began A Tale of Two Cities with the immortal line “It was the best of times, it was the worst of times.” That pretty much sums up some recent research and reporting on Facebook: Great for Ads, Bad for Ads. First the good news. Adults in the US spend an average of 21 minutes per day on Facebook so far in 2014. This average is even more incredible when you realize that only just more than half (52.5%) of Americans even use Facebook. This equates to approximately 6% of total social … [Read more...]

Growing. Better Marketing through 8 Great Customer Service Ideas.

Growing. Better Marketing

Every customer call is a cry for help. They’ve reached out seeking guidance, and most Service groups look to solve the problem. But then what? Do they close the case and move on to the next call on hold? Or do they see a chance to keep the company growing. Better marketing then becomes the result. Today we complete a series on how you can improve your marketing by working with Customer Service departments. Growing, and not making the same mistake over and over again, improves the value of … [Read more...]

Speaking. Better Marketing through 8 Great Customer Service Ideas.

Speaking. Better Marketing

All day long, customer service talks to people outside your organization. Solving problems, helping with installations, and performing training for new but engaged customers. But real value can come when they spend at least some time talking to people inside your organization as well. We are in the midst of a series on how you can improve your marketing by working with Customer Service departments. Help customer service communicate issues and ideas internally through speaking. Better … [Read more...]