How Does That Ad Get Into My Facebook Feed?

How does that ad end up in my facebook feed

Ever wonder how a specific ad shows up in your Facebook feed? Why of all of the millions of ads in the digital universe, did a person or a computer pick that one? BuzzFeed pulls the curtain back for us today with a great summary. Now you know why you are seeing ads for health food, retirement funds or dating sites. … [Read more...]

LinkedIn’s Next Great Tool for B2B Marketing and Sales

LinkedIn’s Next Great Tool for B2B Marketing and Sales

The salesperson or marketing person who knows the most about their accounts tend to win most often. LinkedIn’s next great tool for B2B Marketing and Sales appears to automate and simplify knowledge gathering. The product is a derivative of Sales Navigator and offers a stream of updates from a company’s target accounts, finding the type of data -- job changes, press announcements, status updates and blog posts -- that B2B marketers can use to source more effective sales-ready … [Read more...]

Red App Push Notifications Increase Retention

Red App Push Notifications

Please engage with me. It’s the new mantra for marketers in the digital age, where we want our readers to not only consume our content, but also to comment, interact or pass along. Yet with so many people shouting into the digital ether, how do we get more than our fair share? It appears that part of the solution is those red app push notifications. A recent study by Localytics, a digital research firm, revealed that those red circles significantly drive higher interaction and reduce … [Read more...]

Twitter’s Promoted Video Ads Working

Twitter’s Promoted Video ads, which have been in test across the platform, are performing very well for the Twitter folks, according to early test results. “we’re seeing very good engagement rates; the preliminary results are very strong,” reports Amy Peterman of 360i. Users are showing a strong tendency to watch the ads, and in some cases the viewers are significantly cheaper than video views on sites like YouTube. Promoted video ads allow marketers to insert video clips into a user’s feed, … [Read more...]

Find Venture Capital – Part 2 – Bootstrap Method

Part 2 of the Finding Venture Capital series is in fact about not finding venture capital, and instead about the bootsrap method. Sometimes entrepreneurs think that they need a whole lot more money than they actually need. They think that having 7 digits in the bank is going to somehow make their company more successful. While cash can certainly help, it isn't everything. The other issue is that when you take a large amount of cash like 7 figures+ you are typically going to be giving away … [Read more...]

Finding Venture Capital – Part 1

I decided that while seeking investors myself for a project, it would be great to educate readers on the process of obtain venture capital. It sounded a lot easier than it is once I started, and I'm slowly realizing that it's quite a process and a lot of work is required. The idea alone is just a small piece of the puzzle. You need business plans, financials, pitch decks, pitches, investor leads, contracts, lawyers, and more. So with all that said, you want to get capital for your venture. … [Read more...]

Get More Out of Your B2B Advertising Budget

Get More Out of Your B2B Advertising Budget

With today’s integrated marketing mix, how can you get more our of your B2B advertising? How can you gain metrics for print advertising that are similar to those of online ads? How can you understand if you are truly driving action with offline advertising? Use offline to promote online content. When you are looking to measure action and response, consider advertising the content that you are offering online – a promotion coupon, a video or something else significant for which a prospect … [Read more...]

Making email Marketing Smarter

Making email Marketing Smarter

As I’ve written about this week, email is both the most effective online marketing tool, and holds concerns about privacy and consumer rights going forward. But help may be on the way. Persado is a company that brings artificial intelligence to the problem. Outlined in Monday’s Wall Street Journal, the company writes advertising emails and landing pages using an AI engine. Using a combination of emotion, product or service characteristics and call to action, the company has seen response … [Read more...]

Concerns Ahead for Email Marketing

Email_policy

Innovation keeps an industry fresh. Yet highlighted in the recent Forester survey on email marketing, the respondents were concerned about the lack of innovation, and the growing consumer email privacy trends evolving.  Are concerns ahead for email marketing? Marketers love email for its ability to retain customers, drive sales, and maintain customer loyalty. But most programs fail to deliver a powerful user-centric experience. Too often it is one way speaking, and that bores people. The … [Read more...]

Is Email Marketing the New 3 Martini Lunch?

Is email the new 3 martini lunch?

Email marketing remains one of the most effective programs for speaking directly to and with your customers. Yet with so many potential uses, one appears to be rising to the top.  Is email marketing the new 3 martini lunch? A recent survey from Forrester sheds some light on the subject. With data captured in the second quarter of 2014, the survey asked what were the top 5 most important goals for the respondent’s firm’s email marketing strategy. The results show: 87%  Retain … [Read more...]